Marketing Customer Engagement Manager

Job Description

Job Requisition ID:144372Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the worlds most admired and innovative brands. Al-Futtaim Group?s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every dayOverview of the Role:The JH will be responsible to lead all Marketing activities (Stores & E-com) for KSA including other new territories. He/she will develop, plan and implement marketing strategies and programs aimed at promoting the products/brands to help enhance and grow business volumes and increase brand equity and awarenessWhat you will do: Marketing Strategy: In coordination with the Division Heads, you will be responsible for planning, developing, and implementing effective marketing and promotional strategies for all brands. You must aim to communicate the brand identity and innovate Marketing within each businessBudget & Marketing calendar: Create a Marketing calendar per brand, per market to support the local Trade Plan and seasonality of the business. In discussion with the various Heads of Finance across all businesses, you should draw a brand spend strategy keeping in mind the seasonality and trends involved in each of the businesses. Compile the overall budget and exercise effective budgetary control through the year to highlight any variances for immediate actionMeet footfall targets:Agree on footfall targets with Management team per brand, per region, per store and ensure the targets are met on a weekly basis through a mix of online & offline marketing channels. Support the e-commerce websites through website visitation and customer journey planningNew Stores:Manage new store openings and market. Plan and manage new store openings. Work closely with all relevant teams including Buying to sign off grid plans, way plan & sequential links.Identify areas that need focused marketing and track improvement in performanceWork with the Operations team to support the correct range and price in different format storesManage teams effectively:Lead a team of Marketing and Design colleagues encouraging free thought, learning opportunities and efficient performances and developmentLiaison with partners: Effectively lead all liaisons with representatives of the various agencies across all businesses (media, social media, creative, PR, etc.) to ensure timely and efficient execution of campaigns as well as accurate reportingCustomer Database:& Loyalty Collaborate with the Central Retail CRM team to effectively use the brand customer database to craft, run and measure strategic campaignsCorporate and Brand

• Promote Brand and Corporate Values throughout the Commercial team and the ways of working.
• Ensuring the relationship with Principals and partners is nurtured and established to build sustainable business partnerships.
• Compliance to Principal standard operating procedures, guidelines, and relevant policies
• Regularly and proactively liaise with Principals on marketing related issues and maintain good relationship

People Management

• Work closely with HR Business Partner to develop tactics to recruit, onboard a new team to deliver business deliverables
• Manage, empower, and motivate a management team to achieve business targets, manage costs and to strive for excellence in meeting their objectives.
• Coaching and developing the management team
• Define and identify critical roles ensuring there?s a succession is a key responsibility.
• Work with HR Business Partner to deliver targeted people solutions to create employee engagement, compliance to HR Policies and local legislation
• Motivate and support the teams within the various functions to strive for one clear goal and to build a cohesive, focused team. Enthuse the team to strive towards the common goal.
• Benchmark people KPIs with HR to drive productivity and hold line managers accountable for improvement.

A role model of Al-Futtaim Way behaviors and an ambassador for Talent BrandWhat equips you for the role:

• Education: Bachelors Degree/ Post Graduate Diploma in Marketing/ advertising or relevant field
• Minimum Experience and Knowledge: A minimum of 5 years managerial experience specializing in 360 marketing channels with an understanding of emerging marketing channels

Preferably someone with experience in retail and DIY/ Home improvement

• Job-Specific/Technical Skills required to complete the tasks: Excellent interpersonal skill and strong leadership skill

Must have strong analytical and business acumen skillsMust be attentive to details, resourceful, self-motivated with the ability to work under pressure and urgency in meeting tight deadlinesAble to think creatively and innovatively to identify trends and challengesExcellent in MS Office such as Excel, Word and PowerPointExcellent in written and verbal communication skillsMust be able to speak and write fluently in English; Arabic is a plusStrong creative sense, with an eye for design and creative writingEagerness to collaborate and ability to work with senior executives up to Board LevelAbout Al-Futtaim RetailAl-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer?s in both regions with over 75 stores offering both fashion & food options.Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference?

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