Lead, manage and take ownership of all our Content Marketing and Thought Leadership strategies and plans.
Develop and implement the Marketing Communications strategies and plans.
Develops content and directs creative execution to provide a consistent, targeted, and impactful message.
Build, formulate and maintain the Brand Voice, Tone of Voice, Key Messages, Marketing Communication, and creative guidelines.
Guide and manage the PR agencies and external communications to achieve the best PR outcome.
Oversee the creation of marketing and communications collateral to ensure that it is consistent with the organizations brand and marketing calendar, including blogs, articles, infographics, white papers, website content, social media, email newsletters and more.
Determine strategic communications campaigns that will help further organizational goals.
Define key performance indicators for each communications channel which will indicate a campaigns level of success.
Adjusts and communicates plan changes as necessary to ensure costs for materials, media, and labor are in line with the sales potential for a specific product or campaign.
Contributes ideas for new programs, researching and recommending innovative branding techniques.
