Develop the business plan of the Marketing Department in line with the strategic objectives of the Brand
Formulate and communicate the Marketing Department performance objectives and continuously monitor progress and alignment towards strategic objectives
Managerial:
Develop the Marketing Department policies and procedures in order to ensure the fulfilment of organizational requirements
Oversee the operations of the Marketing Department, provide expertise, encourage teamwork and facilitate related professional work processes in order to achieve high performance standards and staff pride in contribution
Monitor the yearly budget of the Marketing Department and control expenditure to ensure optimal use
Operational
Marketing and Strategic Operations:
Identify, develop, and evaluate Marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors
Formulate, direct and coordinate Marketing activities and policies to promote products and services, working with advertising and promotion managers
Patriciate with Brand/ Product Managers and/or the Division Manager in setting up the yearly plan suitable for the market and as per the brands guidelines
Patriciate with the General Manager in strategic meeting with suppliers, regional teams?to negotiate commercial conditions (margin, animations, exclusivity?)
Monitor the market trends, Identify new target markets and determine potential positioning Coordinate with suppliers, contractors, logistics, Marketing and merchandizing with regards to new
openings, closing or renovation operations Maintain smooth relationship with the suppliers and business partners
Reporting
Follow up on sales reports and use information to take action when necessary
Record, monitor and analyze market trends, competitor activities and provides suggested action plans
Provide the General Manager with quotative and qualitative reports using data from market studies
Financials
Assist the General Manager in defining the yearly strategic plan for the network and in preparing the yearly budgets and forecasted sales
Develop pricing strategies, balancing firm objectives and customer satisfaction
Manage the organizations resources within budget guidelines
Provide prompt, thorough, and accurate information to keep management appropriately informed of the organization?s financial position
Team Management:
Assign individual objectives for employee performance management purposes, manage performance, empower staff, and provide formal and informal feedback in order to support professional
