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JM Executive Trade Marketing

3.00 to 7.00 Years   Riyadh, Saudi Arabia   28 Feb, 2023
IFFCO Group
1 Jobs Openings
Job LocationRiyadh, Saudi Arabia
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryFMCG
Functional AreaNot Mentioned

Job Description

JM Executive -Trade Marketing˙(IFFCO Beverage Solutions)Job Summary:Build & implement beverage Sales & Distribution strategy across Channels & Markets with focus on in market execution, promotional plans & activations. Work with distributor focusing on achievement of Sales & Volume objectives of existing SKU?s & NPD?s. Integrated plans for product launch, pricing, activations & marketing communication.Key Responsibilities:

  • Ensure execution of Sales & Distribution strategy across markets & Channels to achieve value & volume targets by working with distributor to achieve optimum distribution coverage in existing and new markets
  • Drive relationship?s with KA?s to ensure success in MT & SS with execution of promotions, activations & flyer participation
  • Ensure execution of Trade push & promotion plans across General Trade with optimum coverage
  • Implement BTL activities across channels to ensure consistency in brand visibility
  • Build and execute TMI plans for all markets working directly with S&D teams
  • Applies data-based performance insights from Marketing Mix Analysis in support of delivering strong program/product specific ROI aligned to the overall brand plans
  • Drive the innovation / re-launches at customer level both for listing as well as on agreed Planogram & shelf standards with agreed Distribution strategy & action planning on execution & monitoring while, maintaining scorecards
  • Work with KA?s, Marketing Teams, Sales and Service Tech Teams to ensure Key ICEE and JCDC initiatives are executed in the market

Keyskills :

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