Head of Marketing and Customer Experience

Job Description

Share & implement campaign strategy, promotions, communication, P.R activities, branding & events for Body and crash repairs centres & guests to maximize the service market share and CPUS; Assist in service campaigns launching and responsible for body & paint after sales events and P.R activities through print and electronic media.

• Concede plans and execute all digital marketing campaigns through available channels (Owned Media, Paid Media and Earned media).
• Manage, plan and execute all digital marketing campaigns through available digital channels (Social Media, website and google ads)
• Responsible for the campaign brief details to the Advertising Agency for campaign Ad and selection of media channels booking and negotiations with the Agency including all the marketing promotion & campaign BTL materials with the agency.
• Monitor Pre & Post Campaign progress and activities at the centres with the coordination of ROGMs & Service Managers.
• Plan service product branding materials for all the service centres and maintain the standards of the brand I.D in the centres and promotion.
• Follow media monitoring (print & electronic) for competitors activities and for industry trends.
• Responsible of the events for internal associates GSO -training programs, campaign events and P.R release through print media.
• Implement strategies/tools for digital/online communications such as blogs, e-newsletters/e-publications, videos, and webinars.
• Oversee functionality of the organizationÿSocial Platforms and web site and content management system on a day-to-day basis, ensuring content is updated as needed and keeping within brand, messaging, and legal guidelines.
• Help develop and document best practices/guidelines for staff users/content contributors
• Communicate the campaign & product details to GSO Management, ROGMs, and Service Manager & F.O.D - Field operation dept.
• Communicate Campaign brief & present proposals for the agency & management for the campaign creative layouts and media selection and schedule.
• Discussion on the legal terms & conditions which are required for the campaign promotions & events with the legal Advisors team.
• Communicate & arrange all the P.R activities with the agency for after sales marketing campaigns by announcing in all major newspapers and any other channels.
• In collaboration with others, prepare campaign proposals to the best interest for customers & company.
• Follow up Campaigns performance/implementation with Agencies. Provides campaign reports, analysis and metrics
• Review and plan the required content for the social media channels and purpose required activates to achieve the agreed KPIs
• Implementation of the yearly Marketing plan & activities.
• Develop the brand strategy based on business direction and growth targets.
• Control the product and corporate branding as per the standards in campaign communication and in-shop branding materials.
• Responsible for preparing customer education, awareness reading material by preparing the campaign details & communication for the Service associates and GCC before campaign Launch.
• Managing of the customer experience on all journey type and across the different touch points.
• Deal with Legal Dept. for all the legal terms & conditions to launch a campaign.

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