Head of E-commerce

Job Description

(Managerial Responsibilities)Build the e-Commerce Strategy plan and engagement with various departments concerned (Sales, Digital Marketing, CRM, Communication, and Operations)Build the e-Commerce budgets and operational plansBuild E-Commerce and Omni-Channel strategist / achieveSet KPIs for the e-Commerce team and control and improve the performancePartner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into E-Commerce projectsEnsure a seamless information flow within and between the teams and awareness of the e-Commerce business?(Responsibilities)Focus on products content development activitiesCoordinating with Digital marketing agencies and builds effective digital marketing campaignsBuild E-Commerce overview reportsBuild the e-Commerce Strategy plan and engagement with various departments concerned (Sales, Digital Marketing, CRM, Communication, and Operations)Build the e-Commerce budgets with GM/CEO and the commercial teamBuild Year-On-Year e-commerce and Omni-Channel projects and product developmentWork with Tech teams / partners to build a contemporary state of the part web platform (Website / App / PWA ? as and when required)Business Indices: Annual Operating Plan / Unit Matrix Plan / Revenue Stream Mapping / Customer Lifetime value /RFM / Margin Bleed for the Online BusinessDirecting Digital Marketing teams & Agencies towards an acquisition / retention plan with clear focus on optimizing COA / CPR / ROASOptimize SEO (On Page / Off Page / Content) and continuously evaluate performance to ensure Optimum organic traffic %Social Media Marketing, Search Engine Marketing, Display Network Marketing, Affiliation Marketing, Re targeting and other digital marketing methodsMange Product merchandizing activities for creating relevant and interesting content for online customersParticipate in setting up the stock allocation plan in collaboration with the Buyer and the e-merchandiserSupervise and ensure the efficiency of logistics processes in coordination with the logistics teamCRM / Data Base MarketingEnsure a seamless information flow within and between the teams and awareness of the e-Commerce businessCollaborate with the Traffic manager, the Community & Engagement manager and the Content managerEnsure the technical operability & optimization of the websites on each device with ITManage all aspects of web analytics related to e-commerce and communicate relevant information to team members, executive leadership and cross-functional partners (KPI Based Performance Evaluation)Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into e-commerce projectsGenerate and implement new sales and marketing initiatives to increase e-commerce sales and profitabilityEnsure constant update of new technologies and strategies to ensure the Brand remains at the forefront of online playersKeep challenging the current organization and processes with benchmarks and explore new opportunities to implementRecord, monitor and analyze market trends, competitor activities and provides suggested action plans?(Standers Responsibilities)Comply with Modern Electronics? policy and proceduresPreform any other applicable task within his/her knowledge and experiences

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