Determine and direct the overall PR strategy aligning with corporate goals and objectives
Execute periodic plans with the Press, PR agencies and Influencers to deliver point of view and field press remarks and questions regarding our accomplishments and achievement of milestones
Develop and implement strategy for controlling messaging on social media
Creatively and resourcefully address general audiences and institutions though traditional and digital/social media platforms in case of crisis management and negative publicity affecting brand reputation
Assume control of communications during crisis
Transform internal stakeholder relationships into partnerships to ensure launch projects and campaigns are properly executed as per the guidelines agreed on and approved
Lead the decision-making process based on research, sentiment tracking and identification of regional and global PR trends
Represent the group in conferences, forums and industry events as the ?recognized representative? of the organization, building trust through in-person events and meetings
Channel dialogue with the external sources in a structured, well thought of and timely manner while adhering to our standards and position in the industry
Maintain positive share of ink during in key markets (KSA, GCC and Egypt) for top channels, flagships and key offerings
Develop and manage Investor Relations engagement plans, events and roadshows
Maintain information sharing platforms with our investors, the financial community, and internal/external stakeholders.
Liaise with internal partners on company?s performance reports, investor presentations and review of key issues
Maintain an assigned budget for proper utilization of coverage and events
Expand the full set of PR assets, corporate PR Tools - presentations, speakers notes and kits to present on all platforms
Represent the group at meetings and forums with government officials and public policy makers
