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Head of Communication

1.00 to 10.00 Years   Riyadh, Saudi Arabia   23 May, 2022
Richemont
1 Jobs Openings
Job LocationRiyadh, Saudi Arabia
EducationNot Mentioned
SalaryNot Mentioned
IndustryOther Business Support Services
Functional AreaNot Mentioned

Job Description

MAIN PURPOSEReporting to the head of Marketing & Communication, you will define and implement Cartier overall media, social network, press and events strategy of Saudi Arabia in coordination with the regional team and the head office to maximize Cartier?s exposure and visibility in the kingdom.Management of Press, Events and Media teams.Will also be a main pillar working alongside the Head of the department on strategic projectsKEY RESPONSIBILITIESOwned & Paid Media

    • Plan and implement effective media strategy to ensure the Maison?s leadership and brand power by using the appropriate medias. Develop relevant media plan adapted to local specificities. Develop targeted communications for locals
    • On-line and offline media planning management
    • Coop recommendation and management
    • Budget planning and monitoring
    • Integrate all communications in alignment with the marketing strategy & the market needs: Aligned strategies between all communication channels through smooth PR/Media collaboration. Combine PR and Media ROI on a regular basis
    • Launch effective campaigns and reach objectives: performance monitoring
    • Arabic translation check
    • Competitors intelligence
Press and influencers on social network (earned media)Propose a global PR strategy for the market focusing on maximizing free exposure for the Maison. Define influencers & KOL strategy to develop visibility and focus on clientele target.
    • Build relationships with press and leverage media investment through free editorials.
    • Define and share with press precise objectives, major collection focus
    • Accompany each launch thanks to targeted PR action plan
    • Dispatch and explain press kits
    • Manage editorials, organize photo-shoot, propose new angles with journalists
    • Organize Press events
    • Develop the circle of influence in Saudi Arabia & increase the brand desirability
    • Networking: Handle the relationship with opinion leaders, celebrities
    • Manage social network thanks to targeted plans (bloggers, celebrities) with a focus on ePR
    • Emphasize CSR and corporate reputation
    • Budget planning and monitoring
Events solution development and implementationPropose global and relevant events strategy to maximize the Maison exposure and visibility for the region. Set up the program of events.
    • Elaborate and propose Event concept based on initial brief
    • Manage Event development and organization (launch production, coordinate Event calendar ?), within a defined budget
    • Propose several budget options to Project owner
    • Propose external agencies. Manage contractors portfolio, and Rfp process
    • Handle Client Treatment during Events
    • Budget planning and monitoring
DIMENSION: Geographical area: KSA & BahrainHeadcount managed - 5JOB PROFILE (for recruitment purpose only)EducationBachelor?s degree or equivalent from a reputed Business school with specialisation in Marketing.Required experienceMinimum 8-10 years relevant experience in Communication Department or Communication agency. Previous relevant experience with luxury brands is necessary.Technical skills / abilities
  • Fluency in English and a third language is advantageous.
  • Arabic is a must
Personal and behavior skills The successful candidate will have the following personal qualities:
  • Team player
  • Self-starter with excellent communication skills
  • Serious, proactive, mature, creative and has the ability to handle and deal comfortably in a multinational environment
  • Ability to effectively present information and respond to questions from groups of managers, clients and, customers
  • Demonstrates attention to details
  • Adapts to changes in the work environment
  • Generates suggestions for improving work and develops innovative approaches and ideas,
  • Provides regular performance feedback; develops subordinates skills and encourages growth
  • Improves processes & services, Develops and promotes team building and team spirit within the Marketing department

Keyskills :

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