Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events.
Manage the social media accounts.
Collaborate with other internal teams (e.g. Designers and customer relations ) to develop and monitor strategic marketing initiatives.
Analyze and report on the performance and efficiency of campaigns.
Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data.
Works with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials.
Identifies the appropriate media channels where each product or services marketing materials can be delivered to the public.
Enforces brand marketing guidelines throughout each product to create a cohesive feel to each campaign.
Provides expert direction and insight to marketing staff members throughout each project or campaign.
Write, proofread, and edit creative and technical content across different mediums.
Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback.