Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events.
Manage the social media accounts.
Collaborate with other internal teams (e.g. Designers and customer relations ) to develop and monitor strategic marketing initiatives.
Analyze and report on the performance and efficiency of campaigns.
Conduct market research and analyze trends to identify new marketing opportunities.
Develops new marketing strategies and campaigns based on detailed analysis of market forces.
Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.
Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data.
Works with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials.
Identifies the appropriate media channels where each product or services marketing materials can be delivered to the public.
?Enforces brand marketing guidelines throughout each product to create a cohesive feel to each campaign.
Provides expert direction and insight to marketing staff members throughout each project or campaign.
Write, proofread, and edit creative and technical content across different mediums.
Work with external agencies and vendors to execute marketing programs.
Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback.
Adjusts marketing plans as needed in response to data tracking efforts.
Reports findings and results to upper management and executives.
