Design, Develop and Execute world class Digital experience and eCommerce path to purchase program utilizing all aspects of the customer and consumer digital journey including pre/post purchase, delivering ?added value excellence? across optimization, digital marketing, social media, digital sampling, digital store branding, digital business development, aggregators, and consumer shopping experience (website & mobile app) which meet the strategic needs of marketing, sales and overall business objectives. High focus on digital transformation through innovative packaging initiatives linking to digital media and eCommerce.
Understanding, implementing and tracking Digital customer and consumer experience, almost to the point of obsession with focus given to creating impactful content built for digital devices and catering for our audiences increasing interactive expectations, converting online social engagement into solid business actions either online or offline. Data driven decisions to develop consistent communications and experiences across all elements of content/platforms to deliver content which is not only recognizable but also engaging/entertaining our audience, ensuring the continuous improvement of the Al Rashed Food group Digital eCommerce presence. Build strong relationships with all relevant internal and external parties.
Partnering with the management team to lead, advise and participate in building a great digital marketing and eCommerce experience across the suite of Al Rashed Food Group brands and products enhancing customers and consumers engagement and enjoyment of Al Rashed Food Group interactions, contributing to the ?continual acceleration our commercial performance to achieve the company goals and objectives.
