Digital Marketing

Job Description

Marketing Strategy developmentúÿÿÿÿÿÿÿDevelop an effective and efficient marketing strategy, fully aligned with business objectives and focused on growing audiences for all business units, enhance brand & product awareness and create product demand, using various marketing tools & techniques.úÿÿÿÿÿÿÿManage the brand to ensure that the Brand Identity, Brand Values and key benefits are communicated and contribute to fulfilling the Brand objectives.úÿÿÿÿÿÿÿAchieving targeted level of brand awareness and brand positioning in the market.úÿÿÿÿÿÿÿCreate and implement the communication plan ATL, BTL, Digital with a 3-year horizon to achieve Hisense & Gorenje Brand objectives and the long-term business plan.ÿBrand MarketingúÿÿÿÿÿÿÿCreate and manage branding strategy and campaigns, including TVCs, print, Outdoor, Digital marketing, social media, PR and influencer & partnership to drive brand awareness and build demand for the business units.úÿÿÿÿÿÿÿEnsure our brand message is strong and consistent across all channels and marketing efforts (like events, Social campaigns, web pages and promotional material). Oversee marketing efforts that build awareness and positioning for the respective brand.úÿÿÿÿÿÿÿSelect agencies, consultants, freelancers and other suppliers including contract negotiation and management.úÿÿÿÿÿÿÿPrepare overall PR plan along with product review in major relevant publications, including content development, messaging & budget mnagement etc.úÿÿÿÿÿÿÿManage and lead all sport marketing campaign, as per Global sports initiatives like Euro Cup, FIFA W/Cup, PSG etc.ÿDigital / Social Marketing/PRúÿÿÿÿÿÿÿManage and Oversee the digital & social marketing strategy and plan to generate awareness, traffic and conversion as well as creating and managing the organic social media calendar, drive followers and community engagement.úÿÿÿÿÿÿÿDevelopment and implementation of effective influencer campaign.úÿÿÿÿÿÿÿOversee paid marketing, including PPC, SEO, Affiliates, Paid Social and Media Planning to deliver forecast traffic and conversion goals.úÿÿÿÿÿÿÿOversee content and work to maintain and innovate an effective, lead-generating website and improve the online user experience for prospects, leads, and customers. End to end management of website.úÿÿÿÿÿÿÿCoordinating all public relations activitiesúÿÿÿÿÿÿÿDeveloping a marketing communications plan including strategy, goals, budget and tacticsúÿÿÿÿÿÿÿDeveloping a media relations strategy, seeking high-level placements in print, broadcast and online mediaúÿÿÿÿÿÿÿDevelop a marketing communications plan including strategy, goals, budget and tacticsúÿÿÿÿÿÿÿDevelop media relations strategy, seeking high-level placements in print, broadcast and online mediaúÿÿÿÿÿÿÿCoordinate all public relations activitiesúÿÿÿÿÿÿÿDirect social media team to engage audiences across traditional and new mediaúÿÿÿÿÿÿÿLeverage existing media relationships and cultivate new contacts within business and industry mediaúÿÿÿÿÿÿÿManage media inquiries and interview requestsúÿÿÿÿÿÿÿCreate content for press releases, byline articles and keynote presentationsúÿÿÿÿÿÿÿMonitor, analyze and communicate PR results on a quarterly basisÿOffline MarketingúÿÿÿÿÿÿÿOverseeing implementation of ATL / BTL activities across business units that includes Radio, Billboard, Media Planning & Buying to maximize brand awareness and visibility.úÿÿÿÿÿÿÿExperience in handling PR, Media & Agencies to execute various marketing campaigns.úÿÿÿÿÿÿÿOversee the creation and delivery of PR, press releases, advertisements, print ads, publications and other marketing collateral & materials.úÿÿÿÿÿÿÿApprove all production-related tasks such as Signage, Branding, Graphics, Collateral as per global CI and brand guidelines.úÿÿÿÿÿÿÿOversee and quality check all events for the company including Promotional Events, Trade Fairs, Exhibitions and partners events, etc. Ensure all events are executed in a timely manner, adhering to corporate and branding guidelines. Ensure good response and lead generation.ÿReporting & BudgetingúÿÿÿÿÿÿÿIdentify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, expenditure spending, and other financial considerations.úÿÿÿÿÿÿÿCreate and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.úÿÿÿÿÿÿÿAnalyze marketing and sales data to develop insights and make recommendations on areas for optimization.úÿÿÿÿÿÿÿReport on the effectiveness of marketing campaigns using pre-determined KPIs to the Board.Vendor ManagementúÿÿÿÿÿÿÿHave existing relationships with external vendors, magazines, publications, PR companies and media.úÿÿÿÿÿÿÿDeepen these relationships to ensure the most effective messaging and positioning of the organization.

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