Plan and deliver CRM strategies across the organization to retain existing customers, increasing brand loyalty, and expanding the company?s brand value.˙
Make sure the customer database is correctly segmented in order to target marketing activities appropriately
Collaborate with IT on defining the capabilities and driving the implementation of the required CRM infrastructure
Strategically plan, execute and assess the performance of individual CRM program strategy within the internal teams
Update and maintain stakeholder records within the CRM system˙
Own the responsibility for retention campaigns, right from conceptualization to analysis. This will include idea generation, proposal preparation, overseeing the production process, and execution.
Ensure the CRM system provides an effective sales funnel
Analyze market reports to determine what kind of marketing trends the business should respond to˙
Troubleshoot software or user errors that inhibit the efficiency of the interaction between people and technology
