Manage day-to-day media relations/media requests for brand and corporate issues.
Create a revised media crisis management plan
Determine appropriate media responses via various channels.
Develop written materials including press releases, Q&A, media standby, press interviews.
Build relationships with key media contacts and identify opportunities to proactively pitch brand and corporate stories through media outlets as appropriate.
Assist in the development and implementation of media programs to support brand building initiatives/innovation/corporate promotions.
Provide guidance and direction to PR agency partners and review all PR materials to ensure communication is accurate, relevant and consistent with SARs brand and overall corporate messaging and Positions.
Provide guidance to ensure coordination and communication of messages/news to external audiences.
Evaluate the effectiveness of media programs and communicate results back to business.
Lead responsibility for daily media monitoring.
Lead external communications resource
Serve as back-up to Spokesperson/Corporate Communication Manager with crisis/ issues management.
