Copywriter

Job Description

JOB PURPOSE:Create clear, engaging and consistent bi-lingual content for a variety of marketing campaigns designedto cultivate customer relationships and drive action.?Familiarising themselves with the service offerings, target audience and competitor activities in themarket?Write copy for all channels and formats, including emails, landing pages, websites, blogs, flyers, socialmedia, surveys, events and direct mail.?Brainstorming ideas and concepts for the visual and words with other members of the creative team?Presenting initial ideas to the creative team?Writing various copy options, which may be presented to the client as a story board?Overseeing the production phase, booking and liaising with designers, illustrators, printers,photographers and production companies?Collaborate with Marketing, PR and Customer Experience to develop a variety of content marketingmaterials?Produce error-free content that adheres to the company?s style guidelines?Interpret creative direction and adapt points from creative briefs into persuasive copy concepts?Simultaneously manage multiple projects with short deadlines?Propose copy concepts and present underlying strategic thinking to business leaders?Creating and editing original copy that is accurate, well-researched, and meets client/company needsand deadlines.?Conducting research to formulate ideas or support writing.?Ensure grammatical accuracy, message clarity and a consistent style and voice throughout all content.?Apply writing strategies for the digital world, integrating SEO best practices into all web content?Proofread copy and review page layouts with a keen attention to detail.?Collaborate with the web and creative teams about layout and design to effectively convey brand spiritand a unique customer value.?Seek to always optimize content performance, using key metrics and performance indicators (KPIs) toelevate content quality and drive business goals.?Conceive and produce effective marketing campaigns, aligned with corporate brand guidelines?Adopt the style, tone and voice for different campaigns and audiences & working closely with thecontent agency by creating and managing the content calendar.KEY ACCOUNTABILITIES:? Create engaging content that is well researched to be used in various channels likebrochures, newsletters, websites, social media, etc..? Develop uniformity in the messages and be responsible for the tone and content? Writing and presenting a few options to clients? Create an ambience between the creative team for better production results? Should be able to copywrite speeches, interviews, press release news etc..? Develop Technical content for newsletters, blogs and social mediaMinimum Qualifications: Bachelor?s degree or equivalent experience in Journalism, with courses increative writing and technical writingMinimum Experience: 2 years in relevant capacityCOMPETENCIES:? Be highly creative and imaginative? Have good written and interpersonal skills? Work well in a team? Be able to work under pressure? Have an eye for detail? Have an interest in commerce, popular culture, and new advertising trends andtechniques.? Should have interest in researching and producing relevant technical write ups

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