Consumer Market Insights Lead

Job Description

Consumer & Market Insights LeadCore Accountabilities* Reviews trends and collect data from both primary and secondary sources to draw conclusions and make recommendations to the marketing /sales /other business users * Sources for market & consumer /shopper data, extract insights and present findings via compelling business storytelling to ensure insights inspire business action * Works closely with agencies to review proposals & survey instruments, analyse data, extract meaningful and actionable insights, and create clear, concise, and meaningful reports * Prepares periodic research & insight presentations for Marketing team, VP & CEO (adhoc, monthly, quarterly etc) * Assists in preparing regular management dashboards, visualizations, and business recommendations * Supports analysis of Retail Audit data with line manager using the Nielsen Answers Software and share recommendations with marketing and sales team * Supports the training of marketing team market research and insight methodologies * Attends focus groups and quantitative surveys to ensure the quality and the integrity of data collection processes.Sales & Trade Insights* Analyses Nadec Internal sales data to identify strengths, weaknesses, opportunities, and threats across regions, product categories and SKUs * Provides daily, weekly, and monthly, quarterly and annual sales trends report and dashboards for management review * Sources for and analyse Retail Trade Data (e.g. Nielsen) and institutional trade channel dynamics * Highlights Nadec?s competitive strengths, weaknesses, opportunities, and threats across trade channels -related to specific product categories by analysing Numeric & Weighted Distribution trends, Market Share, Forward share, out of stock situations etc * Analyse data to identify potential growth opportunities across trade channelsConsumer /Customer Insights* Prepares market research briefs /requests for proposals (RPFs) and briefing agencies for consumer /customer survey requirements * Designs and execute internal surveys and survey instruments * Assists in writing market research summaries from quantitative surveys, focus groups, online surveys, consumer home visits etc * Designs and illustrate the consumer?s experience with Nadec and mapping its touch points to develop empathy and encourage teams to think in a customer-centric wayShopper Insights* Identifies primary and secondary sources of shopper behaviour data and ensure it is always readily accessible * Builds shopper-centric marketing stories, by leveraging data (primary, secondary /syndicated) and creating compelling narratives that drive sales and profit growth * Ensure go-to-market strategies & executions, including packaging changes, innovation, shopper marketing, etc. are based on shopper understanding and needs. * Pilots and promote new shopper insights capabilities within the Marketing Dept. * Partners within Sales, Marketing and Retail customers to support and activate insights that drive the 4 P?s and to increase sales and market share. * Provides customer-facing insights leadership through the behavioural understanding of the customers? shoppers leveraging both qualitative and quantitative research. * Identifies issues/opportunities that generate a vision to transform the retailer aisle (dairy, juice and VMFO) to improve access and drive differentiation for Nadec * Develops and champion retailer specific category and shopper dynamics (e.g. path-to-purchase, situation assessment, strategic business plan, etc).Education and CertificationsBachelor?s Degree is required in Marketing, Statistics, Business management, Economics or related field Masters Degree in MBA is preferred.Experience3-4 years? experience as a Research Executive, Senior Research Executive or Data Science role in a reputable market research agency. Client-side market research experience would be an added advantage Experience in statistical data analysis & data visualization using Advanced Excel, SPSS, Tableau or Power BISkills* Good interpersonal skills * strong verbal and written communication skills * good presentation skills * Good planning, organizing and analytical skills * Customer service skillsEducation? Bachelor?s Degree is required in Marketing, Statistics, Business management, Economics or related Job Location Riyadh, Saudi Arabia Job Role Marketing and PR Years of Experience Min: 3 Max: 4 Residence Location Riyadh, Saudi Arabia

Keyskills :