Consumer & Business Insight Director

Job Description

A Riyadh based multinational client is seeking a Consumer & Business Insight Director.?You will identify and prioritise business opportunities for a profitable growth, ensure that the client business strategies are grounded in appropriate consumer and business insights and foresights to balance risk and rewards. This position also serves as a strategic thought partner and key consultant for management to identify and prioritize business opportunities for a profitable growth.? Annual plan and budget preparation for the department.? Participate in development of business and strategic plans by leading the delivery of objective consumer and business insights and emerging trends that shape priorities.? Build deeper understanding of significant business performance and opportunities based on research insights and align business plans.? Assessing business performance results and identify ?what is working/what is not working? from a consumer standpoint and provides key insights to help direct company?s business performance. ?? Based upon relevant data, provide clear direction regarding strengths and weaknesses of the brand and define key threats and challenges.? Anticipate research requirements and develop and communicate longer?term plans and processes to best meet information needs? Responsible for consumer and insight budget.? Develop innovative research techniques and systems which predict, or measure causes of sales progress, identify sales and profit building opportunities.? Deliver fact based overall business performance and business trend insights and provide recommendations for adjustments to maximize business potential.? Identify and develop sales and profit building initiatives, sales forecasting and business cases.? Utilize identified research tools to better understand consumer/ market/ trends in the market.? Consult with relevant departments regarding research design based upon experience in qualitative, quantitative and analytical tools.? Oversee testing, validation and delivery of key measurements on company initiatives.? Identify research needs, develop briefs and work with concerned parties (internal & external) to determine optimal scope and methodology to ensure quality results.? Manage and direct the analytical studies of the external and the internal environments; organizations resource analysis and determine the indicators that may impact operations and future plans.? Contribute in defining and improving brand offerings by understanding customer buying preference through market analysis and specialized surveys.? Monitors and reports overall business performance as well as progress of key success criteria as well as competitor activity. Responsible for periodic Sales and GC?s updates including clear analysis/theories as to changes and for actual business forecasting.? Generate commitment and motivation for Marketing & Research Department.?? Ensure Consumer& Business Insights Department complies with company policies, processes, practices and systems

Keyskills :
Qualitative Research Consumer Insights Quantitative Research Strategic Planning Consumer Business