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Category Marketing Specialist

1.00 to 10.00 Years   Riyadh, Saudi Arabia   07 Jun, 2021
Job LocationRiyadh, Saudi Arabia
EducationNot Mentioned
SalaryNot Mentioned
IndustryBusiness Support Services
Functional AreaNot Mentioned

Job Description

? Drive sales for the category alongside with other stakeholders.? Pull data related to category to understand the sales trend in terms of seasonality, store formats, impact of promotions and analyse the performance while working alongside with the category?s manager.? Watch closely the activities of category vs. competitors offline and online.? Plan out promotions as per the agreed on (with category manager & supplier) calendar.? Monitor inventory and plan detailed purchasing activities with category manager and the distribution of the inventories from DC to the stores network.? Create editorial and content calendars for various media platforms and outlets.? Assis with the design, negotiation, and placement of products on stores and social media ads.? Research previous successful campaigns to get an insight of approaches and to understand and suggest ways of improvements.? Review the progress and success of campaigns and adjust and/or pitch ideas for new campaigns, as necessary.Reporting:? Follow up on category sales reports and use information to act when necessary.? Record, monitor and analyse category?s market trends, competitor activities and provides suggested action plans.? Provide the commercial marketing manager with quantitative and qualitative reports using data from market studies.? Measure the category?s ROI of each promotion and campaign.Financials:? Assist the Head of Marketing in defining the yearly strategic plan for the network and in preparing the yearly budgets and forecasted sales with retail teams as well.? Assist in developing the pricing strategies with categories managers, to ensure guest?s satisfaction.

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