Commercial Director

Job Description

The Commercial Director is responsible for developing a commercial strategy covering all segments and channels to maximize total revenue from all income streams as well as market share penetration of the hotel. What will I be doingThis role will drive the planning and execution of the commercial strategy and associated activities by leading, directing and supporting the Revenue management team, Sales, Catering and Events, Marketing, eCommerce and Marcom teams, and working effectively with area functional support teams. F&B commercial activities are a shared responsibility with the F&B Manager, Director of Operations, likewise all income streams together with the GM. The Commercial Director is a role model for the commercial community and develops teams and individuals in these functions whilst being a Key business partner to the Hotel General Manager. They support hotels in deriving the most value from Hilton Worldwide Sales teams, seize new opportunities through strong customer relations and works as an Ambassador for the company with Owners and Key Stakeholders. . The role ensures that all systems are used to their full potential to yield the highest possible amount of revenue from all available space, whether in Rooms, Meeting Space, outlets or other revenue departments gaining above fair share through a disciplined execution of commercial activities. A Commercial Director will lead, coach, develop, recruit and retain future talents. He/she will manage performance and develop and evaluate the commercial team members on the agreed KPIs, whilst working effectively as part of a 4D structure on the property. Specifically, a Commercial Director will perform the following tasks to the highest standards:

• Directly accountable for driving the Top line Budget and Forecast by implementing a commercial strategy and business plan through to execution using the Hilton Worldwide Commercial Focus process and all available business tools and intelligence available. Deliver as a minimum the budgeted revenues across all revenue streams, toinclude but not limited All Rooms, GC&E, F&B, Leisure and Spa with a control on cost of sale, route to market, channel shift and marketing / Ecommerce opportunities.
• Work with the GM, Finance and Operations Director to ensure profits are maximized in line with TGOP and EBITDA targets set.
• Ensure Business Review Guidelines all Pricing & Rate Quotation Strategies are in place in order to maximize all pricing components of sales and catering opportunities and achieve positive group market share.
• Support various On Property, RDOSs, and Area Marketing teams in coordinating hotel level marketing, sales and public relations activities. Liaise with regional support and brand teams to provide maximum benefit to hotel performance.
• Support the Cluster Revenue Managers and RMCC to establish an optimal mix, review and validate forecasts, develop strategies for different demand periods, and review and approve retail and group pricing strategies.
• Develop and maintain strong relationships with all stakeholders, owners, hotel teams, HWW matrix support teams to ensure commercial benefits of the hotel.
• Be able to presents commercial strategies to Regional Team and key stakeholders.
• Consistently conforms to Hilton brand standards and corporate identity and utilizes all communication tools (under the guidance of regional marketing and BPS).
• Keeps in touch with Market trends and review/amend strategies accordingly in line with the evolving market conditions.
• Participate in the leadership activity of the Hotel and Region.

What are we looking forA Commercial Director serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• Minimum of 5+ years hospitality/travel industry experience in a revenue-generating or commercial services role.
• Minimum 3+ years of experience presenting sales plans, presentations, etc. to senior level executives and constituent groups
• 2+ experience working in a collaborative/matrixed environment
• 5+ years working with departmental financial data to make strategic/tactical decisions
• 3+ years of experience evaluating and identifying business opportunities for a business
• At least 3 years of experience managing a sales or commercial team
• Fluent in English, and other European Languages an advantage
• Ability to travel regularly

Keyskills :
Commercial DirectorHead of SalesCountry ManagerEMEA Sales ManagerGlobal Sales ManagerCountry General ManagerRegional General ManagerCountry Sales Manager

About Company

Hilton Worldwide Holdings Inc., formerly Hilton Hotels Corporation, is an American multinational hospitality company that manages and franchises a broad portfolio of hotels and resorts. Founded by Conrad Hilton in May 1919, the corporation is now led by Christopher J. Nassetta.