Manager, Business Marketing - Campaigns (UAE National Only)

Job Description

Job DescriptionPOSITION DESCRIPTIONPOSITION TITLE: Manager, Business Marketing (Campaigns)DEPARTMENT: Campaign Management/Business MarketingSECTOR: MarComms (Marketing and Communications)JOB OBJECTIVE:? To support and assist management of the end-to-end creation, execution and performance measurement of integrated marketing initiatives and campaign programmes (including all channels - owned, earned and paid), seamlessly and in alignment with DTCM objectives to drive forward the city s global business positioning to aid a) HQ attraction and inward FDI to the city b) drive MICE visitation and event attraction c) increase Dubai s attractiveness as the leading city to work and liveORGANIZATIONAL RELATIONSHIPS:Reporting to:Senior Manager, Business MarketingResponsible for:? Integrated research-led projects, marketing initiatives and campaign project planning, execution and performance measurement as per department and overall DTCM strategic objectivesInternal Communication:External Communication:? Market Insights? Marketing Planning? Media Services Management? Digital Ecosystem Management & Social Media? International Operations? PR & Comms? Finance? Procurement? Legal? Other Business units within DTCM and subordinate entities as required? Media, Marketing, Creative, Content, Social agencies? Global media houses and partners? Existing and potential vendors? Dubai Government Entities and Free Zones? Private sector businesses? International businesses and business relevant entities? Other external stakeholders as requiredKEY RESPONSIBILITIES / DUTIES:Organizational Role:TO BE FILLED BY HRManagerial Role:TO BE FILLED BY HRFunctional and Technical Role:Reporting to the Senior Manager and Director, Business Marketing/ Campaigns, DCTCM, the Manager will have the responsibility to:? Marketing Planning:? Support the definition Marketing & Campaign scopes and components, together with the senior reporting lines, in alignment with internal marketing departments and city s business stakeholders across the private-public sectors? Aid the development of marketing plans (including the right media mix and target audiences, both for the B2B and B2BC (Business2Business Consumer sets) for the designated cross-functional campaigns and other marketing initiatives, with a specific skill-set in developing highly targeted and optimized media plans and strategies against target audience definition; CRM and Direct Marketing programmes and best-in-class content and media partnership management and delivery.? Guide optimum investment level, ways of engagement and media frequency for the campaigns + marketing initiatives? Coordinate with required partners for content co-creation or amplification, and/or for specific campaign/marketing activations internationally aligned with the target objectives for the region/s, including the city s stakeholders and leading coordination of all city-wide activities and international programmes to help drive a unified global proposition and roll-out calendar? Coordinate with all parties on commercial targets and tactical campaigns, including conceptualization, success metrics, economic considerations, and budget optimization/allocation to deliver desired objectives of the campaigns + programmes? Implementation:? Alongside the Director and Senior Manager, drive the end-to-end development and execution of marketing campaigns, activities, content partnerships and delivery, social media strategy & content/posting/influencer engagement programmes, Direct Marketing and CRM initiatives and digital platforms development. Candidates would have strong experience in ATL and BTL programmes.? Help in the development of campaign briefs for lead and support agencies and manage all end-to-end elements and KPI measuring.? Coordinate with DTCM Procurement team to detail procurement timetables for programmes? Evaluate and recommend the most suitable campaign & marketing concepts and components to meet the set objectives? Performance Management:? Manage project timelines, budget, campaign quality, and performance against the strategic objectives? Evaluate and report the performance of implemented initiatives against the set objectives and KPIs? Local measure:? Incorporate innovative & emerging marketing methods to wow DCTCM s target audience and deliver effective campaign ideation, storytelling, experiential projects & activations? Vendor Management:? Manage relationship with the media agencies and other third party vendors? Manage the performance of the selected media agencies as per the agreed level of service and allocated budget, and recommend corrective actions in case of underperformance? Support the review, feedback cycles and status reports for the agencies and oversee consolidation of regular status reports? Best Practices:? Be up-to-date with the best practices in the field of campaigns, B2B & B2BC marketing, cross-function marketing like PR & Social Media, and recommend improvements as appropriate? Ensure development and continuous improvement of processes and tools to support campaign management activitiesKEY ACCOUNTABILITIESKEY PERFORMANCE MEASURES? Marketing Planning and Implementation? Consistency of marketing with the strategic objectives? Timely implementation of campaigns? Marketing Performance? Meeting of the engagement and volume targets for the audiences? ROI of marketing? Adherence to stated budget? B2B & B2BusinessConsumer specialty? Proven experience in communicating to business and business consumer audiences & business travelersJOB SPECIFICATIONSKnowledge:? Marketing and Communication Strategies? Marketing Planning? Market Segmentation? Campaign Planning and Deployment? PR, Social Media and content development + strategy experience? Proven ability to manage and lead agencies? Local Regulatory Environment? Agency Ecosystem and Capabilities? KPI Development and Measurement? ATL & BTL marketing, including specific marketing disciplines to drive business communication agendasSkills and Abilities:? Project Management? ReportingQualifications:? Bachelor degree in marketing or any related field (required)? Master s degree or related professional certification (preferred)Preferred Experience:? At least 6-7 years of relevant work experience, preferably in corporate environment, public-private business organisations, business marketing agencies or business tourism industryWorking Conditions:? Frequent offsite meetings and visits? Frequent travel within UAE and Overseas

Keyskills :
Manager