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Senior media buyer

4.00 to 6.00 Years   Nasr City, Cairo , Egypt   23 Feb, 2022
MG Group
1 Jobs Openings
Job LocationNasr City, Cairo , Egypt
EducationBachelor's degree / higher diploma
Salary$500 - $1,000
IndustryMarketing
Functional AreaNot Mentioned

Job Description

Job Tittle :SENIOR MEDIA BUYERLocation : nasr city Company : MG groupGender : Male / FemaleJob Brief:The Senior Media Buyer is responsible for all aspects of online media advertising, the planning, design, optimization maintenance, measurement and reporting, click-to-customer-service.Job Requirements :Minimum 5 year experience .Excellent understanding of how PPC fits into the wider area of digital marketing.Experience using tools such as Google Ad-words (Search and GDN) and Facebook.Have background and experience in Performance Marketing BSc/BA in Marketing, Advertising or related fieldExcellent command of the English language.. Have a background about golf areaKnowledge in key areas of marketing ( social media, content marketing)Strong analytical skills.Ability to think creatively.Excellent attention to detail.Ability to think strategically and develop innovative marketing strategies.Strong relationship building skills.Excellent communication skillsResponsibilities:

  • Execute campaigns on Paid channels, including SEM/GDN / SEO-APP and social media networks Campaigns(Instagram/Twitter,snapchat,youtube etc.)
  • Must working in Arabian Gulf market before and will present references in interview
  • optimize acquisition and activation and retention funnels.
  • Optimize the performance of the campaign to grow and scale the campaigns while maintaining
  • high efficiency and maintaining the campaigns KPIS/Goals/ Metrics.
  • Create customer retention campaigns through all available remarketing tools.
  • Manage the platforms daily budgets, billing reconciliation,and spend pacing in adherence to allocations and desired return.
  • Allocate budgets and analyze and recommend modifications to ad spends
  • Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance.
  • assist in the creative briefs to define program objectives and KPIS, optimizing campaigns to maximize ROI.
  • Collaborate with marketing teams to guide AB creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best.
  • Test new channels and trends (such as voice search, Augmented Reality, Virtual Reality,Digital Out of Home, etc.)
  • Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently
  • Scale new customers.
  • Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, LTV, and other channel metrics.
  • Use a process of testing to prove hypotheses and recommend performance optimizations.
  • Help support weekly and monthly reporting of channel metrics, goals, and other KPIs.
  • Managing and directing operability and performance testing activities.
  • Facilitating the production usage profiling on a continuous basis.
  • Understanding the data necessary for assessing the end system performance and the method for obtaining it.
  • Providing the expectation of volumes for every functional flow.
  • Developing nonfunctional testing strategies.
Benefits:
  • Social Insurance and Medical Insurance
  • Good salary will depend on experience
  • Working hours from 9am to 5pm

Keyskills :

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