Mobile Services Senior Proficient

Job Description

Mobile Services Senior Proficient - ( 22221 ) Senior Proficient, Mobile Services Role Purpose To develop and drive the Mobile Postpaid marketing strategy across the Consumer segments by developing and delivering marketing plans for demand generation activity, vertical segment analysis, segment based and product based marketing programs and collaborating with other business functions such as Sales, Customer Care, Regulatory, Finance, Marcom and Consumer Senior Leadership team. To manage mobile Postpaid services by understanding their needs and areas of interest and create tailored made offers and promotions that sustain revenue growth in this segment. * Support sales efforts and increase adoption and revenue through identification of successful sales strategies, development of sales tools and assets as well as the delivery of impactful training aligned to the Segmentation strategy * Work with the product and sales teams on produce development, pricing and positioning * Work closely with Consumer sales team to deliver world-class engagement with various customer segments * Guide the development of compelling demos to be used in the sales process at events, live or online marketing presentations * Have a thorough knowledge of the mobile market and the practices and conduct market benchmarks * Analyze detailed market & customer segmentation, customer buying criteria and their buying behavior * Identify opportunities to differentiate in the marketplace and to translate that market intelligence into market requirements documents * Prioritize the market requirements and manage the product editions and pricing to drive adoption * Develop and continuously refine product positioning and messaging to differentiate Omantel in the marketplace * Work with relevant teams to implement, test and optimize messages and offers across all channels (online, web, events, inside sales and field sales) * Work with concerned teams to deliver segment specific web content, videos, strategic communications and other marketing messages * Conduct competitive analysis to align our products and promotions to what competitors are launching * Able to write complete product specs and business rules * Have good technical background which is needed to communicate with technical teams for product and plans development. * Develop the segmentation marketing strategy and work closely with filed teams to manage the marketing programs that drive demand for the Segment specific product lines * Work with sales team to enable new distribution channels for the segmentation specific products * Support creating communications plans and go to market strategies by creating communications messages and use of media mix * Understands digital and social marketing * Create proper customer experience journeys across the different touch points.QualificationsJOB SPECIFICATIONSKnowledge / Technical Skills * Very good understanding of the telecom market, with in-depth customer segmentation experience in the telecommunication sector * Strong insight into how investments in segment management can generate economic benefits * Expert-level knowledge across all the four Ps of Marketing * Strong understanding of how to develop new capabilities, launch them successfully, and react to learnings and insights from customers * Excellent knowledge in using word, Excel, Access * Excellent presentation skills - Ability to create presentation and present to senior management * Excellent communications skills * Strong background in doing financial models and impact Education /Certifications * Bachelor?s Degree in Business / Marketing or any a relevant field * Master?s Degree (Second Degree) an advantage Experience * Minimum of 8 years of experience

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