Assistant Brand Manager - FMCG

Job Description

Roles & ResponsibilitiesThe Assistant Brand Manager (Brand, Trade & Sales Development) supports the development and growth of assigned FMCG brands by integrating brand strategy, trade marketing initiatives, and commercial performance management. Reporting to the Director ? Business Development, this role ensures that brands are strongly positioned with consumers, effectively executed in trade, and delivering profitable growth across all channels.Key Responsibilities & Duties:Brand Management (Consumer-Facing)Assist in developing brand strategies, positioning frameworks, and annual marketing plans.Support new product development (NPD), packaging design, and product launches.Coordinate ATL campaigns (digital, OOH, PR, influencers) in collaboration with external agencies.Conduct consumer research and monitor competitor activities to identify market opportunities.Monitor brand performance including pricing, product mix, and gross margin (GM%) drivers.Trade Marketing (Shopper & Channel-Facing)Translate brand strategies into actionable trade and channel execution plans.Develop POS materials, in-store displays, and visibility enhancement programs.Plan, implement, and evaluate trade promotions, track ROI and effectiveness.Collaborate closely with Sales and Distribution teams to secure product listings and drive sales growth.Conduct regular market visits to audit execution standards and gather shopper insights.Sales & Commercial ResponsibilitiesSupport monthly sales target planning, tracking, and performance analysis.Monitor gross profit (GP) margins and recommend pricing or promotional adjustments to maintain profitability.Participate in sales forecasting and coordinate with Supply Chain to ensure product availability.Track inventory levels, identify slow-moving SKUs, and implement depletion strategies.Provide brand and promotional training to field sales teams to strengthen execution quality.Develop joint business plans with key accounts in collaboration with the Sales team.Collaboration & ReportingPartner with Sales, Supply Chain, and Finance teams to align brand and commercial objectives.Support distributors and modern trade customers with customized marketing and promotional tools.Prepare and submit regular reports on brand performance, trade execution, and sales metrics.Present insights and recommendations to senior management for strategic decision-making.CompetenciesBrand Strategy & PositioningTrade Marketing & Channel ExecutionSales Performance & Commercial AcumenGross Margin & Inventory ManagementMarket Research & Competitive AnalysisCross-Functional CollaborationTraining & Team SupportResult Orientation & Profitability FocusDesired Candidate ProfileMust?Have Qualifications & Skills6?12 years of FMCG experience (Food, Beverages, Non?food categories preferred)MBA in MarketingStrong understanding of Brand building, Consumer Behavior, and Trade Marketing.Preferred candidates should have strong FMCG sector experience, particularly within the Food and Beverages category, as well as in Distribution and Trading and Retail or Wholesale environments.Preferred candidates should have demonstrable experience managing brand promotions, trade activations, visibility programs, and handling forecasting and demand planning responsibilities.Candidates currently working in the GCC or in India are welcome to apply. Applicants from India with solid FMCG backgrounds and proven experience in Brand Management and Trade Marketing will also be considered.-Proven experience in:Brand awareness and brand strategy executionMarket research & competitor analysisTrade & channel execution (numeric/weighted distribution)Sales performance, GP margin monitoring & inventory managementAnalytical mindset with strong proficiency in MS Office (Excel, PowerPoint)Ability to collaborate cross?functionally with Sales, Supply Chain & Finance teamsExcellent communication, presentation & stakeholder management skillsAbility to work under pressure and deliver monthly KPIs.

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