Marketing Executive

Job Description

About the Role:Careem?s marketing teams play a critical role when it comes to establishing deep connections with the marketsand communities we operate in today. Representing the frontline of our business, our marketers work closelywith cross-functional regional stakeholders (Supply, Ops, CRM, B.I. and other) to bring our products and brandstrategy to life in-market. They work closely with regional management teams (where applicable) and globalstakeholders to define regional priorities in alignment with global priorities, managing activations of globaltoolkits and owning region-specific marketing efforts.What youll do:? Develop a deep understanding of regional priorities (business targets, segmentation, priority markets)to be thought partners with cross-functional team members.? Assist as a marketing POC for regional stakeholders (Supply, Ops, Finance, CRM, B.I. and other)? Based on Careem?s global marketing strategy, lead, adapt, localize, and/or amplify initiatives to alignwith regional strategy, taking into account local specifics and culture? Identify uniquely local marketing opportunities aligned with business priorities (major events,partnerships, seasonal moments, etc) and deliver campaigns or activations against them.? Provide general and Careem-specific state of the market assessments and report back with in-marketfeedback and insights.? Ensure alignment of regional activities with global brand strategy.? Organize and manage individual market/ region-specific events and partnerships to deepenconnections with Captains, partners, customers, and merchants?Execute campaigns, partnerships or stunts from concept definition, content creation and execution?Analysis: Quantify everything you do. Utilize data-driven decision making to improve the performanceof our marketing and promotion efforts. Help drive our promotional strategy.? Managing and collaborating with external partners and agencies to bring marketing initiatives to lifeWhat youll need:? Strong business acumen; structured thinker with project management skills and attention to detail? Good relationship management as you will engage with partners across several different functions aswell as global marketing colleagues, and external agencies in order to be successful? Strong communication skills and the ability to bring to life the Careem brand in a way that is bothconsistent with our global brand positioning but also meaningful to local culture and customs? A strong customer-centric mindset - you are always thinking about how our customers interact withthe brand? The ability to take the initiative in a constantly-changing work environment and a willingness to adopta generalist mindset.? Fluency in Arabic and business level writing & speaking English? 3+ years of generalist marketing experience, preferably in a fast-paced oriented environment? B2C marketing experiences, leading FMCG or IT company working experience (client or agency) as aplus. Marketing or sales experience in restaurant or other retail industries leading co-marketinginitiatives, or expertise in social strategies across paid & own media are a further plus.? Bachelors degree in Marketing, Business or similar, and a demonstrated ability in quantitative fields

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