COUNTRY BRAND LEAD

Job Description

POSITION SUMMARYOwn brand strategy for Morocco market. Define and Drive Country Specific TA and Brand Strategy, drive product growth and lifecycle management, forecast revenue and opex of assigned brands, ensuring the realization of revenue and profitability targets in country. Develops & Leads the implementation and execution of all marketing and promotional activities for the allocated brands and/or portfolio of therapy area throughout the product(s) life cycle with the main objective of ensuring that the best strategies, tools, materials and communication channels are made available to all customer facing colleagues. The CBL will be working closely with cross function teams to ensure the delivery of the marketing goals in alignment with the company?s goals and strategies.POSITION RESPONSIBILITIES Brand/ TA/ Channel management and tactical plan development:

• Be responsible for the development of the local strategic and tactical omnichannel plans based on customer/account/patient insights in alignment with cross-functional team members
• Development of local strategies (Brand Plan) and tactics (tactical plan), promotional campaigns and programs to maximize brand value
• Implementation of local strategy and alignment with regional and global strategies as appropriate
• Ensure the brands/ TAs are being managed according to life cycle requirements
• Co-lead with medical the development of non-promotional (on top and/or instead of promotional/branded) materials based on customer/account/patient insights and customer/account/patient needs, via the GLOCAL model
• Identify plans and implement core materials in line with the tactical plan (supporting the channel strategies)
• Active monitoring of developments in the healthcare environment, trends, competitor activities, customer- and patient-insights
• Drive access strategy and support the XF Access Team to achieve the desired access, pricing and reimbursement
• Take accountability for ensuring that all content and/or promotion materials and items for promotional purposes used by customer facing colleagues and channel activities are delivered timeously
• Complete the demand planning with GSCPM, to ensure continued stock supply to markets and avoid stock obsolescence

Financial Planning:

• Deliver on revenues: Take accountability on revenue forecasting with the CL and A&P allocation.
• Ensure high integrity and accuracy of forecasts
• Ensure mitigation plans are developed, as required
• Monthly brand and portfolio reviews with Category Lead
• Work with GSCPM to optimize brand forecasts and reduce obsolescence
• Set up, monitor and track ROI of marketing expenditure and programs
• Optimally Managing and controlling A&P to maximize the marketing impact

Alignment across functions and stakeholder management:

• Align key internal stakeholders, through the core brand team ? medical, marketing, Access, regulatory, sales etc - to drive business objectives, develop strategies and tactics for the brand and/ or TA
• Lead different Pfizer cross-functional teams to ensure diverse expert input from colleagues and to drive team execution
• Collaborate with sales to roll out and drive effective execution of campaigns and programs

EDUCATION AND EXPERIENCE Qualifications:

• Graduate of Pharmaceutical/Medical sciences, a bachelor?s degree is required, marketing studies or MBA is a plus.
• 5+ years of experience in pharma industry with consistent successful performance and solid career trajectory.
• Fluency in English with good computer skills.

TECHNICAL SKILLS REQUIREMENTS

• Objective oriented through the proper process.
• Decisive ?manage complexity to make timely, informed decisions?.
• Connected ?collaborate with others to accomplish shared goals?
• Courageous and don?t wait others to move with accountability and integrity.
• Ability to analyze, define and convey complex concepts, clear insights and strategies in verbal and written communication
• Ability to influence others without authority
• Proven ability to perform effectively in a complex, changing environment, and the professional maturity to deal with ambiguity
• Strong interpersonal skills are required, as well as excellent verbal communication and presentation skills
• Well-organized with the ability to be flexible, prioritize multiple demands and effectively perform in a matrix organization
• Strategic skills, including creativity and effectiveness in identifying and addressing major strategic challenges (e.g., new competition, shifting market environment)
• Data analysis, interpretation and communications
• Demonstrated collaboration/negotiation skills
• Team player, track record of working collaboratively/with others across functions
• Agility & flexibility are highly developed and present in your way of working.
• Create culture of innovation, testing and experimenting and continuous improvement
• Customer and patient first attitude

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.Marketing and Market Research#LI-PFE

Keyskills :