Brand Manager Senior (H/F)

1.00 to 10.00 Years Morocco 06 Jan, 2023

Job Location	Morocco
Education	Not Mentioned
Salary	Not Mentioned
Industry	Other Business Support Services
Functional Area	Not Mentioned

Roles & Responsibilities: You will work with a cross functional team of Customer Development, Finance, Supply Chain, R&D, Media amongst others.

Aligns the strategy across the organization through a pragmatic combination of a clear long-term vision and the achievement of day-to-day goals ;
Identify consumers? needs and wants for Danone?s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers ;
Applies creative thinking and generates new ideas to build brands and grow the business :
Lead the development and execution of the integrated communication and media plans, maximizing Media ROI, working with internal and external media partners ;
Cooperate with sales planning, customer teams and shopper marketing to ensure growth across channels ;
Constantly challenges the sales organization to ensure its results and effectiveness ;
Manage all business financials, including brand P&L budgeting and tracking;
Deliver Scorecard Business Targets, in line with the goals of the Business Unit ;
Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design ;
Successful Design and Deployment of Marketing Toolkits for the Brand.

Qualifications :

Minimum 6 years experience in Marketing in FMCG.
Full understanding of key drivers of brand/product P&L and how to action them.
Solid experience in new product/brand launches or renovations. Experience in working and engaging with cross functional teams: Supply Chain, and Sales department.
Strong understanding of market research and insight and ability to leverage into brand development and/or activation strategies.
Strong ability to turn insights into business propositions.
Demonstrated creativity, curiosity and strategic thinking skills.
Demonstrated leadership and collaboration skills.
Strong ability to communicate and team capabilities.

Keyskills :

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