Email Marketing Specialist

1.00 to 10.00 Years Lahore, Pakistan 04 Jan, 2024

Job Location	Lahore, Pakistan
Education	Not Mentioned
Salary	Not Mentioned
Industry	Other Business Support Services
Functional Area	Not Mentioned

Responsibilities:

Develop and implement comprehensive email marketing strategies aligned with overall marketing goals.
Collaborate with cross-functional teams to understand campaign objectives and target audience.
Design and create engaging email campaigns, including copywriting, layout, and creative elements.
Utilize segmentation and personalization strategies to tailor content for different audience segments.
Ensure email campaigns are optimized for deliverability, open rates, and click-through rates.
Implement and manage marketing automation workflows to nurture leads and guide customers through the sales funnel.
Develop and optimize triggered email campaigns based on customer behavior and lifecycle stages.
Monitor key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and revenue generated from email campaigns.
Conduct A/B testing to optimize email performance and identify opportunities for improvement.
Provide regular reports and insights to the marketing team on the effectiveness of email campaigns.
Maintain and segment the email subscriber list to ensure relevant and targeted communication.
Implement strategies for list growth, including lead capture and opt-in processes.
Ensure all email campaigns comply with relevant regulations and best practices.

Keyskills :

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