Leads the development of Trade Marketing strategies to achieve the division?s objectives across all the various brands. Will translate Brand strategies into Product-Market-Channel strategies and be accountable for management of A&P budgets through measurable trade investments.
Leads the development and implementation of category management strategies with focus on POP Excellence, optimizing product assortment and promotional strategy.
Shall report market /competitor intelligence to Business Head and recommend Operational improvements to the Top Management.
Drive new business opportunities.
Key Accountabilities:On-Pack Promotions Planning
Planning & execution of locally made promotions while ensuring timely availability
Liaison & coordination with third party suppliers for co-packing of promotions, printing & other services
Tracking and reporting on promotion effectiveness
??Sales Analysis & Reporting
Analyze data and provide timely sales reports to the Sales team to assist them make informed decisions
Preparing monthly agency-wise reports and sharing with Business Partners
Preparing presentations for quarterly reviews with key stakeholders in the business
Identify trends in business and highlight areas of opportunities through detailed data analysis.
Analyse the ROI and A&P spends and provide agency-wise and customer-wise report.
Execution of centre of excellence and tools: sales force and trade communication, responsible for deployment initiatives, management of place of business equipment?s, drive critical sales operation and communication capabilities within the sales organization.
???Business Partner Engagement
Ensuring effective in-store merchandising as per guidelines set by Business Partners
Management of Point-of-Sale Material (POSM) and stands / display units.
Interaction with Business Partners for implementation and achievement of objectives,?strategies & activities.
Planning new product launches & providing tracking feedback to Business Partners
Market Audit to evaluate in-store fundamentals
??Brand Building
Develop annual trade promotion and marketing calendars, in-store brand activation plans and provide assistance and insights on aligning business plans with key customers
Increase Brand Equity through promotional activities such as Digital, Print and Social media and associate the brand through relevant sponsorship programs
