Brainstorms and develops the entire social media marketing strategy which involves everything from defining the goals and the posting schedule to determining what content copywriters and designers will need to create.
Plans out individual campaigns, such as seasonal ones?Halloween, Black Friday, Easter?and promotional campaigns for a specific service, product, or category.
Understand the wants and needs of the brand?s target audience and develop the brand?s identity and voice accordingly.
Ensure that both the brand?s posts and the replies on social media are in line with the existing brand image. This includes everything from the choice of colours for visual designs to the choice of words and the tone the brand is using when addressing fans, followers, and customers.
Handle the logistics of posting on different social platforms.
Manage and develop the creation of social media content calendar and making sure all the deliverables are completed and posted at the right time.
Manage paid promotions on the platforms. by gathering the data and provide valuable insights regarding paid advertising, as well as help develop and run paid campaigns.
Manage the process of communication with the audience on social media By ensuring replying to tweets and comments, answering the audience?s questions, responding to inquiries in a timely manner, and monitoring reviews.
Building a social media presence by maintaining a solid online presence.
Building brand awareness by engaging relevant influencers.
Managing our online communities to ensure respectful and appropriate engagement.
Overseeing customer service provided via social media.
Analysing data to determine whether social media campaigns have achieved their objectives.
Coaching employees? company-wide on content creation best practices.
Set targets to increase brand awareness and increase customer engagement.
Perform research on current benchmark trends and audience preferences.
Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency.
Manage social media accounts? design (e.g. Facebook timeline cover, profile pictures and blog layout).
Suggest and recommend new features to develop brand awareness, like promotions and competitions
Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
Stay up-to-date with current technologies and trends in social media, design tools and applications
Facilitate scaling brand and company awareness through various social media channels.
Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience.
Create and develop actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Tiktok, YouTube and
Ensure progress on all platforms by using analytical tools such as Google Analytics and others.
Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives.
