As an SEO and PPC Specialist, the candidate will be responsible for developing, implementing, and managing our SEO and PPC strategies to increase our online presence and drive high-quality traffic to our website. You will work closely with the Digital & Marketing team to optimize our search campaigns, improve search engine rankings, and maximize ROI on paid advertising.
Key Responsibilities:SEO Strategy (Onpage and offpage)
Conduct keyword research to guide content creation and optimization.
Optimize website content, including meta tags, headings, and images for search engines.
Monitor and analyze SEO performance using tools such as Google Analytics, SEMrush, or Moz.
Develop and implement link-building strategies to improve domain authority.
Stay updated with the latest SEO trends, algorithm updates, and best practices.
SEO Content Creation
Work with tech team for any requirement they might have.
SEM (PPC Management):
Create, manage, and optimize PPC campaigns across platforms such as Google Ads.
Develop and test ad copy, landing pages, and targeting strategies.
Analyze campaign performance and adjust strategies to improve click-through rates (CTR) and conversion rates.
Monitor budgets and bid strategies to maximize ROI.
Reporting & Analysis:
Provide regular reports on SEO and PPC performance, including traffic, rankings, and ROI.
Use data-driven insights to recommend improvements and adjustments to campaigns.
Analyze competitors SEO and PPC strategies and market trends.
Collaboration & Strategy:
Collaborate with the marketing team to align SEO and PPC strategies with overall business goals.
Participate in strategy meetings and provide input on digital marketing initiatives.
