?Listen? to the trends of the market and direct the market research efforts of the company
Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands
Define marketing strategies to support the company?s overall strategies and objectives
Develop a feasible marketing plan for the department and oversee its day-to-day implementation
Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company?s unique ?voice?
Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
Build a highly efficient team of marketing professionals