Supervise in coordination with the Graphic Designer the design and production of marketing and communications materials (for F&B) to ensure they follow the proper quality and content.
Ensure publications are printed on schedule and according to budgetary and other requirements.
Submit all developed marketing and promotional material for Al-Hajery?s F&B Brands to the Direct Manager for approval and take necessary corrective action towards any rejected marketing or promotional materials.
Develop and implement image-building plans & advice on innovative marketing plans, in order to gain credibility and a bigger market share within the F&B Division.
Implement the marketing plan in relation to advertising and promotions to ensure achievement of the objectives and targets.
Develop and present F&B advertising campaigns, including creative concepts and executions, media plan and budget information to Direct Management.
Create marketing media kits and other promotional items to improve and solidify the brand image of Al-Hajery?s F&B Brands.
Create a Marketing Mix of print, electronic and outdoor marketing material in liaison with the Graphic Designer and Copywriter, ensuring compliance with Al-Hajery?s F&B Brand image.
Track the response of various advertising media, the response and the sales generated, and advise Direct Management on necessary solutions to be taken when numbers are below sale forecasts.
Maintain and monitor bills and expenses associated with all marketing and promotions activities to ensure the same are within F&B set budgets.
Research, collect, monitor, analyze and report marketing activities & information in order to determine the demand of consumer when it comes to different F&B brands.
Maintain a database of preferred agencies / event organizers (advertising, promotions, etc.), in addition to building strong relations with such agencies to support Al-Hajery in its marketing needs.
Seek new customers through the development and implementation of media and communications plans as well as plan the promotions of Al-Hajery?s F&B brands with activities such as advertising in publications, preparing brochures, and developing other promotional vehicles through advertising agencies (if and when required).
Perform other duties related to the job as assigned by the Direct Manager.
Job RequirementsEducational Qualification
Bachelor Degree in Marketing, Advertising, Business Administration or related field.
Master?s Degree in Marketing, Advertising or related field is a plus.
Work Experience
Minimum of 2 - 4 years of experience in the same or related field.
Knowledge and/or experience in the Restaurant Industry.
