Senior Director - Digital

Job Description

VAC7937 - Senior Director DigitalThe Company:Ooredoo is an organisation on the move. Thanks to our dedicated employees, we continue to move closer towards our vision to be among the top 20 telecommunications companies in the world by 2020.We are a dynamic global telecommunications player operating in 17 countries across the Middle East, North Africa (MENA) and Asia. We cover a population of more than half a billion people and serve more than 68 million customers.In Kuwait, we employ approximately 1,000 talented people, all of whom are driving Ooredoo to be the number one choice for world-class communications services in Kuwait. In the face of intensifying competition, increasingly sophisticated technology and rising customer expectations, nothing is more important to our success than our team - and its a team that you can be part of.Ooredoos future is bright, and you can be part of our ongoing success.The Senior Director is responsible for:Achieving the Revenue target as per the P&L for Digital Channels, Devices and Content servicesIdentifying strategic new commercial opportunities and driving revenue growth and expanding the scope of Ooredoo revenue streams.Creating long term innovation strategies that will build the organization revenueManaging strategic partners for content, devices and digital channels (Banks, Google, Apple, Amazon, Netflix Etc.)Implementing the Digital Transformation StrategyKey Accountabilities and ActivitiesChannelsResponsible for the Digital Channels Profit & Loss (P&L).Responsible for the management of the quantitative side of product management.Measure the performance of the investment, fulfilment, service and sales on the digital channels.Digital CareCare Interaction Conversion To Digital ChannelsIn Store Payment Traffic Conversion to Digital ChannelsInformative Call Type Conversion To Digital Channels (FAQ/Interactive HelpComplaint Resolution Via Digital ChannelsDigital SalesBoost New Connection Sales via AppBoost Postpaid Renewals Via Digital ChannelsBoost Digital Channel TransactionsBoost Accessories & Device Sales via AppAdoptionBoost Digital Customer Retention (MAU)Boost Digital Channel User BaseIncrease Direct Debit EnrolmentIncrease Cash Payment in SSMDigital ExperienceContinuously enhance the Digital Customer JourneyEnhance Digital Channels UX/UIDrive changes based on insights and feedback from customersImplement up to date new digital UI elements into digital channelsLead in adopting new technologies in Ooredoo digital channelsDigital Customer EngagementResponsible for the customer engagement through digital channelsLead projects to increase customer engagementManage digital customer retention on all digital channelsDigitization of Ooredoo customer base interaction and transactionsCustomer Support channels expansion and digitalizationeCommerce/mCommerceLead eCommerce platform enhancement and alignment with new products and services launchesWork on migrating eCommerce to mCommerceForecast and plan weekly/monthly stock activities with internal stakeholdersManage and head the digital sales targetsDevice Revenue/ Subsidy Budget / P&LDevice Strategy and RoadmapBuild, maintain and execute the device release calendar and promotional roadmapProject financial requirements for the annual device subsidy and gross device volume/non-recurring revenue budget (tradable inventory) and P&L.Manage the utilization of this budget to agreed limits and ROI objectives.Device Wholesale BusinessDrive a device distribution model.Maximize Revenues & margin facilitating with supply chain, sales, & partners.Maximize distributer agreements to drive more volume and product.Create larger partnerships & support when driving additional device volumes.Device Vendor Management and Partnership Build long term sustainable partnerships with device vendors; driving alignment of shared objectives, inter-business processes and strategyManage existing partnerships to extract maximum benefit to Ooredoo Kuwait through preferential treatment, new offerings and co-marketing investmentsMaximize vendor support to improve margin and drive more product.Initiate and negotiate new partnership opportunities with device vendors/partners.Plan and execute engagement strategy for vendor partners to promote where relevant existing or emerging vendors to the benefit of the companyDefine and execute the short mid and long term device strategy driving key business objectives; Acquisition, ROI, Revenue.Device Strategy and RoadmapBuild, maintain and execute the device release calendar and promotional roadmap.Create strategic alignment between hero device market event and company service offerings/promotions for maximal growth.Own the device portfolio and lifecycle from introduction to retirement ensuring a well-balanced and market leading offering in all segments.Accelerate Digital TransformationCapitalize on Home Entertainment, smart home and consumer IoTLeveraging on the existing partnerships and building new HW partnerships to strategically launch and introduce consumer IOT and home automation products to the market prioritizing customer experience and product quality.Device PortfolioManage and maintain Ooredoos complete device portfolio. These portfolios include:-Fixed(FastTelco)/Wireless-Postpaid/Prepaid-Smartphones/WBB Devices-Corporate/Consumer-New VerticalsInventory, Forecasting &OrderingResponsible and owner of the complete Device Inventory for Ooredoo Kuwait.Weekly review of inventory to ensure ageing situations are avoided.Promotions & Stock Rotation on ageing stock.Maximizing Consignment agreements to keep the inventory healthy.Wholesale of obsolete devices.Device warehousing 3PL/4PL study.Quarterly device forecasting for each segment to secure budget.Monthly forecast planning to ensure the correct stock is ordered for the month.Weekly device orders to maintain a healthy ordering model and reduce ageing situations.Ordering includes the creation of purchase requests & follow ups with Supply chain and vendors to ensure stock arrives in time.Responsible of Revenue, Cost, P&L for content services.Create a strategy to monetize the current content offering working on new product developments to enhance the digital offering across all segments of the target market.Oversees the Digital Services, VAS & Content Strategy for the company and to develop, implement, track and optimize our digital marketing activities across all digital channelsSelectively Pursue Digital Services & PartnershipsManage strategic partners (Google, Apple, Amazon, Netflix Etc.)Leverage Digital Products and Partnerships for DifferentiationDiversify revenue streamsImprove ARPU & retentionCapitalize on the dynamic local startup ecosystem in the country and leverage digital products selectively launched by SMEsManage all new large content systems being bought by Ooredoo Kuwait ensuring complete requirements and customer experience is taken care of in the integration.Lead several teams of Directors and Senior ManagersSet and monitor specific KPIs for each team members performance, qualitative and quantitativeProactively manage and motivate the team to be highly professional and results oriented.Work to improve employee performance through personal coaching and identifying training and development needs.Ensure Individual Development Plans (IDP) are completed for all staff in accordance with Ooredoo Kuwait policy.Recruit reporting staff as required.Conduct annual performance appraisals (Performance Management System) and ensure objectives set are monitored and achieved. REQUIREMENTS: Qualifications:Bachelor Degree (Engineering, Marketing, Business or Science)Masters degree is an added advantageRelevant experience in the telecommunications sector3+ years management experience.A visionary with a deep understanding of traditional and innovative marketing strategies and a proven track record of creating campaigns and initiatives that will drive and increase revenue.Strong commercial acumen and the ability to read and interpret market dataStrong time, planning and project management skills.Strong writing skills and development of presentations.Innovative and creative thinkerAble to successful work on own initiativesExcellent communication skills both verbally and in writing in both Arabic and English.Excellent interpersonal and communication experience and the ability to establish and build relationships quickly.Ability to operate in a diverse multicultural, multinational work environment, exhibiting appropriate sensitivities.Interpersonal skillsCommunication and motivationOrganization and delegationForward planning and strategic thinkingProblem solving and decision-makingCommercial awarenessMentoringCore knowledge of telecommunications products and services.Strong analytical & project management skills.Knowledge of the GSM, LTE & emerging mobile services and products and overall knowledge of product lifecycle management Presentation skills to "C" level managementCommunication skills - Comfort around higher management.MS Office applications (focus Excel, PowerPoint)Demonstrated acumen in understanding the industry and its trends

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About Company

We are a leading international communications company delivering mobile, fixed, broadband internet, and corporate managed services tailored to the needs of consumers and businesses across markets in the Middle East, North Africa and Southeast Asia. As a community-focused company, we are guided by our vision of enriching peoples lives and our belief that we can stimulate human growth by leveraging communications to help people achieve their full potential.

Formerly known as Qtel Group, we have a customer base of 92.9 million and reported revenues of USD 9.3 billion in 2012.