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Marketing Officer

1.00 to 6.00 Years   Kuwait   13 Jan, 2024
Job LocationKuwait
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryFood & Beverage Production; Catering, Food Service, & Restaurant
Functional AreaNot Mentioned

Job Description

We are looking for a Marketing Officer to join our team in Kuwait. The ideal candidate will have 2-6 years of experience in marketing and a passion for driving brand awareness and sales.As a Marketing Officer, you will be responsible for assisting in developing and implementing marketing strategies, conducting market research, and analyzing data to identify new business opportunities.You will also be responsible for managing social media platforms, creating content, and coordinating with external agencies and vendors.This is a great opportunity for someone creative, detail-oriented, and has strong communication in Arabic & English and analytical skills.Responsibilities:

  1. Act as the Lead for brand marketing (Wachamean & Happy Ellie brands) to drive brand awareness and sales
  2. Responsible for offline and online marketing production
  3. Responsible for in-store communications for marketing activities
  4. Responsible for online community engagement to build brand presence (i.e. comment replies, direct message replies), etc.
  5. Working with agencies and external vendors to develop and execute campaigns˙
  6. Build and maintain relationships with PR Agencies, influencers, tiktokers, food bloggers, and other media personnel to ensure collaboration in promotional activities.
  7. Conduct market research to identify target markets and customer preferences
  8. Analyze data to identify new business opportunities and track marketing campaign performance
  9. Monitor industry trends and competitor activity to stay ahead of the market
  10. Collaborate with cross-functional teams to ensure marketing initiatives are aligned with overall brand objectives
  11. Monitor and report on marketing activities, including ROI and KPIs
  12. Stay up-to-date with the latest marketing trends and technologies
Preferred Candidate:
  1. Bachelors degree in Marketing, Business, or a related field
  2. 2-6 years of experience in marketing
  3. Strong analytical skills and ability to interpret data
  4. Excellent written and verbal communication skills (English & Arabic)
  5. Proven experience in developing and implementing marketing strategies
  6. Proficiency in social media platforms and content creation
  7. Ability to manage multiple projects and meet deadlines
  8. Experience in market research and competitor analysis
  9. Knowledge of digital marketing tools and techniques

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