Contribute to new products development and launches
Guide the marketing department in developing new techniques and plans for promoting the organizations services and products.
Collaborate with different departments to align marketing goals and product development.
Train and instruct the marketing team members in planning and implementing modern promotional strategies.
? Develop and articulate organization?s project brand equity in response to service objectives as well as identifying advertising objectives and target markets? Manage media placement, secure acceptable rates, and utilize market research information to evaluate, adjust and redirect marketing campaigns.? Assist in the Implementation of the Brand plans to meet agreed objectives.? Implement tactical plans to meet the brand objectives.? Utilize competitive intelligence system and make recommendations for appropriate action.? Execute brand activity to remain within guidelines for all brand communications to ensure consistency and level of quality and objectives are achieved.? Manage the participation in seminars and exhibitions held and ensure that those seminars and exhibitions yield maximum benefit in promoting the products? Prepare and circulate events program to all attendees? Organize PR campaigns in the press and assist in writing advertisements meant to be published in local and international newspapers? Monitor and review press materials, product reviews, press evaluations, and respond accordingly? Oversee the representation of a positive image organization to the public, clients, and the community whether it was through media channels, exhibits, presentations, conferences, donations and any other activities or identified programs? Maintain proactive relationships with the media representatives, VIPs, and governmental entities to create opportunities for keeping organization?s products and services interactive with the media? Advise the top management on matters regarding protocol, media coverage and response? Conduct regular Internal and External reporting activities.
? Liaise with Customer Care Department regarding Customer Monthly Reports.
