Oversee the management of multiple agencies to execute against the online marketing strategy across affiliate, paid search, paid social, SEO, display
Subject matter expert who maintains awareness of competitive benchmarks, best practices, market trends, and competitive activity
Source, manage and lead several digital agencies
Requires previous experience with managing large scale acquisition channels for a multi-channel retailer
Optimize return on marketing investment across the marketing portfolio, utilizing attribution/interaction approaches, customer segment behaviors
You are a natural leader that integrates bottom up ideas with overall strategy
Develop and maintain marketing calendar for Foot Locker and back up other brands as needed
Have P&L Responsibility for Foot Locker
Oversee concept development, strategizing, planning, implementation, coordination and profitability of Lee eCommerce initiatives, including defining goals, objectives and associated tactics
Develop and maintain an account plan for the eCommerce business
