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Marketing Executive

3.00 to 5.00 Years   Kuwait   23 Oct, 2023
ROF Group
1 Jobs Openings
Job LocationKuwait
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryFood & Beverage Production; Catering, Food Service, & Restaurant; Marketing
Functional AreaNot Mentioned

Job Description

Responsible for brand marketing activities to build and increase brand awareness that leads to generating revenue for the Company through proper planning, and execution of digital activities that drive traffic, qualified leads, and sales.Organize and implement creative campaigns and promotional events to increase market share.˙Below are the essential duties and responsibilities but are not limited to:

  • Conduct marketing research to ensure products and price positioning are competitive in the market and review customer behaviors trends.
  • Analyze marketing data in collaboration with the Commercial team and provide insights and recommendations to improve brand performance and return on investment (ROI).
  • Prepare and develop a marketing strategy to improve brand awareness, new product launching, recipes/product updates through promotions and events, etc. ˙
  • Follow and execute the marketing programs based on the annual marketing calendar through available means such as social media, email, digital campaigns, activities, events, etc.
  • Brainstorm with the team and create content for marketing campaigns and work closely with the Graphic Design team for the artwork, with Videographers and Photographers for the materials, and ensure that SOPs and brand marketing checklists are followed based on brand guidelines.
  • Work closely with the Procurement team for marketing tools, materials descriptions, and samples.
  • Obtain approvals for the marketing tools, materials, and samples before distribution and execution.
  • Monitor the progress of the campaigns using various metrics and liaise with the Commercial and Finance team for ROI reports.
  • Build and maintain relationships with PR Agencies, influencers, tik-tokers, food bloggers, and other media personnel to ensure collaboration in promotional activities.
  • Communicate with delivery platforms such as Talabat, Deliveroo, V-thru, Upay and etc. for the activation/deactivation of promotional products/items.
  • Prepare a consolidated report to help track the ongoing marketing performance for further analysis.
  • Prepare weekly and monthly marketing activities and competitor activities (if any).
  • Monitor and review marketing expenses against brand approved budget.
  • Act as a focal point of contact with Suppliers & third-party vendors for offline materials.
  • Perform other tasks assigned by the Line Manager as and when required.

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