| Job Location | Kuwait |
| Education | Bachelor's degree / higher diploma |
| Salary | Not Mentioned |
| Industry | Retail & Wholesale |
| Functional Area | Not Mentioned |
POSITION SUMMARY:Marketing executive assists the marketing manager to plan, develop and implementmarketing activities for Trafalgar on all touchpoints related to customer experience such as,but not limited to, ATL, BTL, CRM, Visual Merchandising, promotions and tradeactivations & events ? keeping in mind the brands? standards and budgets. He/she will workclosely with brand managers, retail team, suppliers and brand representatives.Responsibilities: Marketing and Promotional Plans:? Assist in building a marketing plan/calendar for the different brands in close co-operation with the Marketing Manager/Brand Manager and the Brand(s) marketingdepartments? Timely planning and execution of marketing events and activities? Follow-up closely with all parties (internal & external stakeholders) to ensure timelyexecution of the activities/campaigns for each brand? Ensure brand positioning and image is as per the brand guidelines? Work closely with Visual Merchandiser to ensure the stores are well-merchandizedand VM animation is in accordance to brand guidelines and campaign schedule? Plan and execute promotions by coordinating with retail/commercial team? Conduct regular market and store visits to monitor competitors? activities, collectconsumer insights and eventually propose ways to cater to customer demands? Define marketing objectives with the support of commercial team targeted towardsVIP retention and acquiring new customers? Report the monthly marketing expenditure per brand and underline any budgetexcess or underspend
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