Marketing Director

Job Description

Marketing Director* Develop and implement the corporate marketing communications programs and plans, in alignment with the Company?s vision and strategic objectives. * Review the effectiveness of current programs and suggest recommendations for enhancing marketing activities and the Company?s reputation amongst its key target audience. * Advise and implement internal and external communications policies and procedures in line with Company?s overall objectives. * Lead the development of corporate presentations, brochures, and information on the Company?s website to help build and promote better understanding of corporate strategies and objectives. * Manage the development and dissemination of media materials including the annual reports, newsletters and other publications in compliance with company?s corporate visual identity. * Establish and develop the company?s corporate relationships with all print, broadcast and web-based media, including consumer press. * Develop and maintain strong public relations with the government agencies, private organizations, media and public relations agencies. * Act as the primary point of contact for the handling of all local and regional media inquiries and requests for information to ensure consistency, co-ordination, accuracy and integrity of responses. * Develop crisis-management communications planning, readiness and response capabilities consistent with corporate guidelines. * Activate and improve brand awareness amongst target customer segments. * Maintain effectiveness of external stakeholder relationship management programs. * Enhance media coverage for restaurant openings and product launches. * Ensure effectiveness and outreach of Company communications. * Develop the annual marketing calendars, campaigns, promotions and events, and execute with excellence. * Act as the company Marketing agent, engaging with external stakeholders including media representatives and potential and future clients to build strong strategic partnerships. * Conduct general market research to understand current and future trends and to track competitor marketing activities. * Develops Marketing analytics to demonstrate delivery of return on investment (ROI) * Design, develop and control the Marketing budget and the appropriate allocation of resources. * To perform other duties as instructed which contribute to the effective marketing of the company?s restaurants.Management/Leadership Responsibilities:* Manage, motivate and develop team members through a leading by example approach. * Review the latest creative resources to remain updated with current creative trends and styles. * Maintain the image, standards and principles of the organization at all times. * Maintain strict confidentiality of all design related documents. * Ensure that the Marketing team creates and executes all programs / plans in accordance with Company defined parameters.Skills* Fluent Arabic Speaker (desirable). * Proven experience in GCC as a Marketing Director (or equivalent) within the F&B industry, overseeing GCC-wide operations. * Excellent leadership and organizational skills with proven experience of managing cultural diversity. * Proven experience of building a Marketing department and team from the ground up (circa 10 team members), with an ability to challenge the status quo. * Expert knowledge of best practices whose proactive approach delivers competitive edge. * Highly creative, strategic, out-of-the-box thinker who has the ability to see the ?bigger-picture? whilst constantly seeking innovative ways to maximize Marketing ROI. * Dynamic, energetic team player with excellent communication and interpersonal skills. * Strong stakeholder-management skills; comfortable interacting at all levels from Senior/Exec level management to junior team members * Fully familiar with current digital marketing techniques, best practices and social media platforms. * Result-focused with the ability to develop positive improvement & change. * Bachelor?s Degree / Master?s Degree or MBA in marketing and communications or relevant field (essential) * 10+ Years? progressive experience in Marketing, reaching the level of Marketing Director or equivalent.Educationmarketing and communications or relevant field (essential) Job Location Kuwait Job Role Marketing and PR Years of Experience Min: 10 Residence Location Kuwait Gastronomica is a leading restaurant operator, dedicated to the development of original and upscale dining concepts on a global scale and is the leader of original dining concepts in the Middle East. The company currently has 9 unique popular dining concepts, created in-house from the ground up with operations currently in Kuwait, KSA, UAE, Oman, Qatar & Bahrain. Gastronomi... ca aims to be the leading high quality food service operator in the Middle East and build it?s brand name by carving out a niche by focusing on high-quality products that are based on a Total Dining Experience principle.

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