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Marketing Consultant

6.00 to 10.00 Years   Kuwait   01 Jun, 2021
Confidential Company
1 Jobs Openings
Job LocationKuwait
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryCatering, Food Service, & Restaurant
Functional AreaNot Mentioned

Job Description

Position PurposeLeads the process of developing marketing/business plans that profitably build sales, transactions, and market share for their assigned areas of responsibility. Key customers include Marketing Team, Agencies, Operations, Head Manager, Operations Consultant and Restaurant Management..

  1. Maintains and strengthens the company brand position in the local market.
  2. Leads the strategic and tactical development, execution, evaluation, and continuous improvement of all Co-op advertising, promotion, and public relations activity or other areas of responsibility to achieve annual goals.
  3. Identifies and utilizes available resources outside of the region to aid in the development and execution of the business/marketing plan for their assigned area.
  4. Process Management
  5. Manages the process for development, execution, and evaluation of local media plans for their area of responsibility.
  6. Manages the process for development and execution of local creative (TV, radio, outdoor, print, and restaurant merchandising, etc.) for their area of responsibility.
  7. Manages the process for developing relationships with strategic business partners for their area of responsibility.
  8. Manages the process for managing local media relations and crisis management for their area of responsibility.
  9. Manages the process to promote local store marketing as a resource for their area of responsibility.
  10. Ensures the proper use of the trademarks, logos, producers licenses, and makes sure all advertising materials have legal and creative approval.
  11. Develops and coaches MSM staff to prepare them for future opportunities within the system.
  12. Builds strong relationships and fosters teamwork among Head Office Team, Agencies, Suppliers and Staff to achieve maximum performance.
  13. Gathers, analyzes, and provides accurate, relevant, timely information so that agencies make the best recommendations and operators make informed and confident decisions.
  14. Interprets and evaluates information related to sales, P&L, promotional evaluation, competition, general economic trends, and qualitative/quantitative research.
  15. Offers advice and counsel to ensure that company, restaurant, and Co-op financial resources are used effectively (company financial assistance, TOA, etc.).

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