Manager of Paid Media

Job Description

Manager of Paid Mediaat Skin Laundry Corporate Skin Laundry is revolutionizing the way people of all skin types care for their skin by making cutting-edge laser technology safe, effective, and affordable. Our team of highly trained medical professionals is committed to helping you achieve your most beautiful skin with certified healthcare professionals that are highly trained on skin methods and overseen by a team of Medical Advisers. Skin Laundry is growing and experiencing success in developing products, opening new locations and creating the ultimate experience for our clients! Our goal is to help everyone feel beautiful in their own skin. We do this by offering treatments that provide real results with no downtime. If you are eager to join an innovative company, want to be a valuable part of a team and brand innovating beauty and skincare, we want to hear from you! Skin Laundry is currently looking for aManager of Paid Media, Marketing Team.How Do You Fit InWe are seeking a manager-level Paid/Search Media expert to join the Skin Laundry team. In this newly created role, you will help to own and refine our Paid Media initiatives. The right hire is deeply experienced in collaborating with senior leadership to develop and implement specific paid search strategies, is skilled in building brands at all levels and bringing insights about the ever changing world of paid/search marketing so we are solving the right issues.What you?ll be responsible for:*Develop Paid Campaigns with focus on driving qualified member leads+ Campaign channels: All Meta Platforms, plus Google Search, Display, Remarketing + Data feed management, automated ad development, and campaign structuring: Identify and track all input and output signals from paid channel signal capture to prospect and client data, e.g. engagers, leads, bookings, clients/members, etc. across multiple online advertising platforms (Meta, Google/YT, Tiktok, etc.) and company customer databases/platforms through API creation and implementation (expertise to do the API management, ideal but not required, vs. defining/overseeing) + SEM and SEO: Keyword research, backend search terms implementation, campaign creation and optimization, and listing improvement recommendations + National & Local Campaign Testing & Tuning: Balance national campaign consolidation vs and bespoke market customization, forecasting for and responding to local market audience signals and field/clinic utilization + Creative content/copy strategy & direction: Devise and test alternative campaign concepts by key target audience segments *Devise and oversee Performance Management aligned to business strategy and ROAS+ Ensure campaign integrity through accurate implementation, testing, & measurement + Define, compile & analyze data to track performance (KPIs) and recommend campaign adjustments, from budget through creative, based on audience engagement, member acquisition cost, and payback / return on investment (ROI) + Follow digital market trends and maintain knowledge and understanding of signals, tools and media features throughout audience journey + Devise, recommend and execute new tests to identify and tune ?levers? + Produce informative wkly, monthly and quarterly reports and recommendations + Create custom and/or ad-hoc analyses to report performance relative to KPI goals. * Maintain paid social and search marketing alignment via cross-function updates and collaboration to align paid media through customer journey, e.g. provide opportunity analysis and inform forecasted marketing spend * Manage day-to-day paid advertising partner relationships and expectations through consistent direct interactions with account managers * Conduct external competitive research to build and provide deep understanding of competitive intelligence and best practices to help shape paid digital marketing strategies.What we?re looking for: *Minimum experience? 5 years of manager/senior manager work in paid media and marketing*Hunger to build again? willing to roll up sleeves, do foundational work, bring lessons learned and explore new approaches*Anticipates needs? knows based on extensive experience with this stage and what?s ahead, and stakeholders? styles/needs;*Comfortable with ambiguity? and constant change, able to methodically work through complex problems, set priorities and execute on commitments. *Cross functional collaborator? plans well, prioritizes alignment, listens and asks great questions (up, down and around)*Strategic and independent thinker? passionate about your craft and delights in generating the right debates*Assertive and non-political? enjoys and contributes direct communication, takes initiative fueled by driving the right results *Detail oriented? Brings structure, creates environment of quality excellence, spots inaccuracy in numbers and data*Humility? a continuous learner interested in growing personally and professionally via career, doesn?t need to be right 100%*Start-up speed and mentality? flexible, and can appreciate the unexpected without judgment, works/thinks at breakneck speed*Has humor and humanity? is self-aware, empathetic, can be vulnerable, builds real relationships, willing to laugh at self, fun*Global expertise? highly desirable*Industry- Retail and Beauty industry ? a plusSkin Laundry Company Culture Highlights* Skin Laundry is ranked in the top 5% of companies for Team Score on Comparably.* Skin Laundry is ranked in the top 5% of companies for Leadership on Comparably.* Sales Department is ranked in the top 5% of companies for CEO Rating on Comparably.* Sales Department is ranked in the top 5% of companies for Executive Team Score on Comparably. Check us out on Comparably:Equal Opportunity Employer: At Skin Laundry, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Skin Laundry believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.Accommodation Assistance:Skin Laundry is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, contact PeopleTeam@SkinLaundry.comEmployment Agencies:Skin Laundry will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Skin Laundry, including unsolicited resumes sent to a Skin Laundry mailing address, fax machine or email address, directly to Skin Laundry employees, or to Skin Laundry?s resume database will be considered Skin Laundry property. Skin Laundry will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Skin Laundry will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees.Voluntary Self-IdentificationFor government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirelyvoluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maint

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