Head of Brand Management

Job Description

Responsible for managing all branding activities (in coordination with the Marketing Department) pertaining to Samsung (AV/ HA), Hisense (AV, HA, Ariston and Ferre) and Hand Help Products (HHP) including supply, ordering, pricing, promotions and market research in order to identify and create sustainable competitive advantage for the company Electronics Brands.Key Roles and Responsibilities:

• Develop and ensure the implementation of the Brand Management Department?s strategy in line with the overall business directions
• Develop the Brand Management Department?s budget, ensuring that adequate provision is made for all activities, monitor and control expenditure against approved budget and reconcile budget variances to ensure on-target performance against budgets.
• Develop and ensure the implementation of Brand Management Department?s established policies and procedures and ensure their alignment to overall business objectives.
• Manage all activities within the Brand Management Department and ensure the implementation of the same in line with the company Electronics Policies and Procedures, including: ? Samsung (AV and HA). ? Hisense (AV, HA, Ferre and Ariston). ? Hand Held Products (HHP). ? Claims Management.
• Oversee the implementation of the Brand strategy, Customer Journey, plans and budgets for the assigned brands and outlets, while ensuring Brand Identity is as per the company Electronics Policies and Procedures and in line with Brand Standards (when required).
• Monitor the implementation of market research activities and review the results related to customer behavior, competitors? analysis, market intelligence techniques, competitor analysis, market size, market growth, market share and prices.
• Review and approve all future strategies and tactics developed by the Brand Managers while ensuring the compliance of the same with the company Electronics Corporate Objectives and overall strategy.
• Approve and ensure the implementation of the recommend initiatives and techniques to maintain the company Electronics competitive edge in the Consumer Electronics industry.
• Oversee the development and implementation of the visual concepts and strategies related to the company Electronics Brands, in order to ensure the alignment of the same with the company Electronics standards and that it reflects the brand?s identity.
• Manage the identification of the market segments of the company Electronics Brands, in addition to estimating the market size and participate in the formulation of the marketing plan in coordination with the Sales Managers in order to achieve a high market share and increase the sales volume of all the company Electronics Brands.
• Review and approve the retail price set for the respective products and ensure the alignment of the same with the company Electronics Pricing Policy.
• Analyze information pertaining to consumer trends and information and categories in order identify potential brand categories as future sources of growth.
• Oversee the implementation of promotional initiatives in line with the Brand guidelines and the company Electronics Policies and Procedures.
• Review monthly dashboards of brand performance to identify key drivers, gaps, and develop actionable strategies to reverse negative trends.
• Oversee all elements of the marketing mix, including product formulation, price, packaging and promotion to optimize sales, market share, profitability and build brand equity.
• Oversee the management of stock levels in order to have continuous availability of products to service all Customers and ensure all replenishment orders are in line with delivery lead times .
• Follow up with the Supply Chain and Service Centre Division regarding the distribution activities in order to ensure timely delivery and installation of products to clients.
• Oversee the procurement of the Brands by Product and allocation of stock by channel and Customer, in line with the company Electronics Policies and Procedures.
• Monitor the development and execution of the annual marketing plan to achieve higher sales volume and profit objectives related to the company Electronics Brands.
• Ensure that all claims include the required evidence and are prepared in line with the company Electronics Policies and Procedures.
• Develop methods and recommend improvements for handling claims and settling claims promptly and equitably.
• Perform ad-hoc and other duties related to the job as assigned by the Direct Manager.
• Manage inputs and recommend action to be taken when there are weaknesses in internal controls or compliance issue with set policies and procedures.
• Prepare and submit periodic reports to Direct Management covering all activities related to the Brand Management Department and any issues that may arise.

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