Manage the business development for assigned categories and assigned marketes with target profitable growth.
The individual will be responsible for managing the vision, strategy and implementation of a strategic plan to the execution of agreed business development plan.
Frequent interaction with internal and external customers is crucial to ensure that customer expectations are consistently met.
Roles & Responsibilities
Develop and achieve or exceed the sales volume/revenue goals targets as defined in the Business Plan for the Cluster
Establishes sales objectives by creating a sales plan and quota for each customer in support of Business Unit objectives
Control/monitor the Sales budget to ensure optimum allocation of resources to different businesses/categories of the BU
Coordinate with the Trade Marketing Manager to ensure marketing tools are provided to the trade to increase brand visibility and thereby achieve business objectives
Coordinate the execution of marketing & promotional activities to derive maximum benefit out of such promotional initiatives.
Analyze the impact of promotions and submit report to the General Manager for assessment and evaluation.
Look for new business opportunities in order to safeguard the customer base and increase market share.
Recommend product lines by identifying new product opportunities, and/or product, packaging; surveying consumer needs and trends; tracking competitors.
Meet regional sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
Maintain profitability for all assigned brands.
Developing ecommerce business segment by listing complete range across the categories in all E Commerce platforms
Ensure stock availability for all listed SKUs in all E Commerce customers.
Ensure the images and content are up to date across all E Commerce platforms.
Increase market share and visibility within the agreed investments across brands in the E Commerce channel.
KPIs
Sales and Margins
Customer expansion
Product Range expansion
Geographical expansion
Work experience requirement5 +years? experience in sales of FMCG products, preferably in direct distribution channel in the assigned markets.Qualification
Bachelor degree in Marketing or Management preferably an MBA
Professional qualification with an accredited body
CompetenciesBusiness FinancialsCategory ManagementCommunicating effectivelyConsumer Behavior B2B and B2CCustomer CentricityFunctional Knowledge of Business and IndustryPlanning & Decision MakingProduct KnowledgeSelf and Team ManagementOwnership & Result Orientation
