Manage and update website content (products, content, promotions) to ensure all information is accurate and presented in the best possible manner through copy, images, reviews, categorization, etc.
Write and edit product content that will be published on e-Commerce websites/portals.
Execute strategy for site merchandising efforts, including catalog-to-site launches along with the marketing team.
Set standards, systems, and best practices for new product listings, content creation, distribution, and maintenance.
Work closely with different teams (product management, graphics, sales) to provide updated content that will be shared across e-Commerce platforms.
Provide support in other areas of Media Marketing, Email Marketing, SEO-Search Engine Optimization, Keyword Research, Google Analytics, Website user experience, and paid social media.
Be a subject matter expert to assigned product categories.
Identify SEO best practices regarding inventory, pre-orders, and pricing policies.
Monitor changes in product sales by using web analytics and Excel spreadsheets (pivot tables, vlookups, etc) to stay organized.
Ability to multitask and meet deadlines while maintaining attention to detail
Manage timelines and dependencies for daily publishing to e-commerce site.
Participate in the review process and ensure accuracy of site assets and promotions before they are deployed to the site.
Participate in pre & post UAT process for all new site enhancements with E-Commerce and cross functional teams
Develop and define recommendations for site enhancements to improve the customer experience through content presentation, navigation, and merchandising features.?
