| Job Location | Kuwait |
| Education | Not Mentioned |
| Salary | Not Mentioned |
| Industry | Other Business Support Services |
| Functional Area | Not Mentioned |
- Director Marketing Communications (2200001I)Director Marketing Communications - ( 2200001I )DescriptionRole:the holder is responsible for effective and efficient management of the Marketing Communications, and coordinating work to ensure proper work flow and realization of departmental, unit, goals and KPIs. The role holder is responsible for managing and controlling execution of all Marketing Communications activities in the Consumer Sector, in line with the required Marketing Communications standards and guidelines.Responsibilties:* Provides input to the preparation of operational plan and annual budget plans for the Marketing Department in line with the stated Sectoral priorities in order to create synergies within the team* Manages and controls the annual budget spend as per the annual operating plan for the Marketing Communications and monitors deviations, if any, in order to optimize costs* Measures performance against sectoral KPIs for the Marketing Communications and provides guidance for achievement of targets in order to achieve high performance standards and continuous improvement* Ensures compliance with organizational policies, procedures and quality standards in the Marketing Communications * Defines communication strategy & guidelines by customer segments* Prepare & negotiate the media booking covering all ATL communication plans with suppliers* Ensures gathering of input from other departments to identify communication needs* Manages services communication campaigns in coordination with other marketing and sales departments* Analyzes media spend across campaigns, measure media ROI, and follows up on communication performance (reach, sales generated, etc.)* Liaises with product managers to recommend best communication channels for each marketing activity* Manages traditional media and PR campaigns in accordance with strategy by liaising with creative and media agencies (i.e., creative brief)* Monitors traditional media campaigns success and liaises with Customer Experience to evaluate impact on customers* Coordinates with creative, media and production agencies and manages traditional media budget accordingly* Manages and roll-out activation initiatives to increase brand awareness and supports sales activities* Monitors development of press releases and approves final content in collaboration with Corporate Communications team* Supervises distribution and installation of printable materials and leaflets for channel marketing* Ensures correct use of brand material in stc and partners sales stores, in accordance with stc brand guidelinesQualifications- Bachelor Degree - Minimum 10 years of experiencePrimary Location: Kuwait-stc Head OfficeJob: DirectorSchedule: RegularShift: StandardJob Type: Full-time Day JobJob Posting: May 17, 2022, 9:43:16 AM
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