Director Digital Marketing

Job Description

VAC7939 - Director Digital MarketingThe Company:Ooredoo is an organization on the move. Thanks to our dedicated employees, we continue to move closer towards our vision to be among the top 20 telecommunications companies in the world by 2020.We are a dynamic global telecommunications player operating in 17 countries across the Middle East, North Africa (MENA) and Asia. We cover a population of more than half a billion people and serve more than 68 million customers.In Kuwait, we employ approximately 1,000 talented people, all of whom are driving Ooredoo to be the number one choice for world-class communications services in Kuwait. In the face of intensifying competition, increasingly sophisticated technology and rising customer expectations, nothing is more important to our success than our team - and its a team that you can be part of.Ooredoos future is bright, and you can be part of our ongoing success.The Role:Setting up, implementing and managing the overall companys digital marketing strategy to achieve the business goals and objectives. In addition to being responsible for developing, implementing and managing Marketing campaigns that promote the company and its products/services. Plays a major role in enhancing Brand awareness within the Digital Space as well as driving website traffic and acquiring leads/customers.Key Accountabilities and Activities:Responsible for developing, implementing and managing marketing campaigns that promote the company and its products/servicesIdentifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertisingImprove brand recognition and trust and ultimately drive purchase intentBuild, plan and implement the overall digital marketing strategyManage the strategyManage and train the rest of the teamStay up to date with the latest technology and best practicesManage and oversee different digital marketing channelsMeasure ROI and KPIsPrepare and manage digital marketing budgetOversee all the companys social media accountsMeasure and manage online contentTrack SEO and Google Analytics data and make complex analysisBuild and inbound digital marketing planAnticipate sales performance trendsOrganize and lead digital marketing teamResearch competition, investigate benchmarks and provide suggestions for improvementDirect the development and execution of the Digital marketing communications initiatives including product launches, sales collateral, tradeshows, campaigns, social site presence, company website, public relations, internal communication, regulatory communications and corporate events.Establish, own and drive a strategic internal and external Digital communications strategy that positively affects employees and customers understanding, engagement and commitment with the result of an even stronger connection to the company and leads to a return on investment.Ensure new Digital communication campaigns and programs are aimed at reaching sales targets.Manage brand delivery and consistency across all markets for all product linesProactively take responsibility for self-improvement by staying well-informed of developments, knowledge and innovations in relevant field of expertise.Other duties as directed by supervisor or other superiors.Work to improve employee performance through personal coaching and identifying training and development needs.Conduct annual performance appraisals (Performance Management System) and ensure objectives set are monitored and achieved. REQUIREMENTS: Qualifications:Bachelor of Science Degree in Marketing, Digital Marketing or relevant field6 years of experience in developing and implementing digital marketing strategiesIn depth knowledge of different digital marketing channelsGood knowledge and experience with online marketing tools and best practices5 years of hands-on experience with SEO, Google Analytics and Social media business managersBasic knowledge of web design proceduresSense of ownership and pride in your performance and its impact on companys successCritical thinker and problem-solving skillsTeam playerGood time-management skillsGreat interpersonal and communication skillsMA in Marketing, Digital technologies or similar relevant field

Keyskills :

About Company

We are a leading international communications company delivering mobile, fixed, broadband internet, and corporate managed services tailored to the needs of consumers and businesses across markets in the Middle East, North Africa and Southeast Asia. As a community-focused company, we are guided by our vision of enriching peoples lives and our belief that we can stimulate human growth by leveraging communications to help people achieve their full potential.

Formerly known as Qtel Group, we have a customer base of 92.9 million and reported revenues of USD 9.3 billion in 2012.