| Job Location | Kuwait |
| Education | Not Mentioned |
| Salary | Not Mentioned |
| Industry | Marketing |
| Functional Area | Not Mentioned |
Job Responsibilities:* Design, build, implement, measure, and iterate on lifecycle strategies that build personalized relationships Customer journey with prospects and customers through all stages of their journey online and offline.* Manage and execute push notification, Email, and in-app campaigns using CleverTap, using custom content, canvas, and content card products.* Manage campaign development and execution for growth marketing initiatives designed to increase listening, including project management of creative development, identification of customer segments, channel execution within the app (via in-app and push notification), and asset + link dissemination for owned and paid channels.* Manage paid media campaigns across platforms including Facebook, Instagram, Twitter, , Snapchat, TikTok, Google Search, Google Display, YouTube, and others.* Monitor the performance of a campaign to ensure we are meeting the company goals.* Contribute to big-picture marketing strategies.* Create user-friendly reports for colleagues and other departments.* Manage buying and budgets within tactics and assist with budget management.* Make recommendations based on findings and experience to refine future campaigns* Work with Adjust, Google Analytics, and Google Tag Manager to tag events, track, and analyze campaign performance for mobile and website.* Provide expertise in each platforms targeting, creative requirements, and best practices.* Use data, analytics, and experimental design to drive improvements across a wide variety of business objectives online and offline.Required Skills & Qualifications:* Bachelors degree in digital marketing or related field.* 3-4 years of experience working in the digital marketing function, ideally within a direct to consumer space* Previous work within CleverTap and Adjust (or comparable MMP and attribution platforms) * Familiarity with Google Tag Manager and Google Analytics ideal* Stellar communication skills, including the ability to proofread* Proactive, organized, and self-motivated with a team mentality* Fast learner with the ability to work independently* Enthusiasm for driving results and meeting campaign objectives* Ability to set campaign goals and manage up during campaign delivery to ensure the wider team is aware of progress and next steps.
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