Lead, mentor, and inspire a team of marketing professionals, social media specialists providing guidance and direction to achieve team and individual goals.
Foster a collaborative and innovative team culture that encourages creativity and professional growth.
Develop and implement brand marketing strategies to enhance brand visibility, awareness, and equity.
˙Collaborate with senior management to define brand objectives and KPIs, ensuring alignment with overall business objectives.
Manage brand identity, ensuring consistency across all marketing channels and materials.
Work on brand positioning, messaging, and storytelling to differentiate the brand in the market.
Plan, execute, and oversee marketing campaigns, both online and offline, to promote the brand and its products or services.
Monitor campaign performance and make data-driven adjustments for optimization.
Stay up-to-date with industry trends and consumer insights to identify opportunities and threats.
Conduct market research and competitor analysis to inform marketing strategies.
Collaborate with product development, sales, and other teams to ensure brand alignment across all customer touchpoints.
˙Work closely with the creative team & external agencies for branding and content development.
Manage and allocate the marketing budget efficiently, tracking expenditures and ROI.
Provide regular reports on the performance of marketing efforts, using data to make informed decisions.
Analyze results and adjust strategies as needed to meet objectives.
Develop and implement comprehensive social media marketing strategies aligned with the companys brand objectives and target audience.
Collaborate with the content team to create engaging, on-brand content that resonates with the target audience and adapts to different social media platforms.
Oversee the planning, execution, and optimization of social media campaigns, including paid advertising, to achieve specific brand and performance goals.
Monitor social media channels, engage with the audience, respond to inquiries, and manage the online community effectively.
Utilize social media analytics tools to track and analyze the performance of campaigns and content, providing actionable insights and recommendations for improvement.
Stay up-to-date with social media trends, algorithms, and emerging platforms, and leverage this knowledge to keep the brands presence fresh and innovative.
Ensure brand consistency and messaging alignment across all social media channels, maintaining a cohesive and compelling online identity.
Collaborate with cross-functional teams, including marketing, design, and sales, to ensure social media initiatives are integrated into broader marketing efforts.
Manage and allocate budgets effectively to maximize ROI on social media marketing efforts.
