Brand Manager - FMCG Food

Job Description

Job PurposeResponsible to source, price, and market products to profitably grow the Food Category profit line, so as to effectively support the operations of the FMCG Food Department while adhering to Mohamed Naser Al ? Hajery & Sons policies and procedures.ÿKey Roles and ResponsibilitiesÿÿStrategy Formulationÿÿ

• Oversee all aspects of the Mohamed Naser Al ? Hajery & Sons Food Brand Management. Develop strategies and execute plans that position Mohamed Naser Al ? Hajery & Sons with the Hypermarket and COOP Customers as a trusted and leading brand delivering exceptional value, great quality and convenience every day.
• Conduct long term business planning utilizing performance review, data analysis, customer and industry insights and market trends in partnership with Vendors/Regional partners.

ÿÿBudget & Cost Controlÿ?ÿAssist in the development of the FMCG Food Division?s budget and maintain approved budget to ensure all FMCG activities are within the assigned budget by setting the required targets and responsibilities.Policies and Procedures

• Assist in the development and ensure the implementation of the FMCG Department?s established policies and procedures and comply with Mohamed Naser Al ? Hajery & Sons other policies.
• Administer prompt, fair and consistent corrective action for all violations of company policies, rules and procedures.

Brand Management Activities

• Evaluate all Food Brands and select the appropriate Brands based on the following criteria: cost, terms, service level, time in transit (cost of interest and necessary inventory level), quality and Lead Times on a continual basis.
• Establish the appropriate Recommended Retail Prices (RRP) for the respective Food Brands to attain the budgeted gross profit margins and meet the business requirements of Mohamed Naser Al ? Hajery & Sons.
• Collaborate with Hypermarket and COOP partners and respective Food Brands to establish and continuously evolve the Mohamed Naser Al ? Hajery & Sons Food Brands core item mix and seasonal product offerings.
• Oversee the Mohamed Naser Al ? Hajery & Sons respective Food Brands supply chain and distribution, including partnering with internal and external distribution partners, optimizing distribution, and leveraging costs to ensure consistent availability and pricing of all products.

?ÿImplement daily/weekly cost management and retail changes when deemed necessary.?ÿWork with purchasing teams to coordinate Mohamed Naser Al ? Hajery & Sons Food Brands pricing in shared markets to ensure competitive retail pricing in all Trade Channels.?ÿDevelop and execute Mohamed Naser Al ? Hajery & Sons promotional strategies while working with the Hypermarkets, COOPs and respective Food Brands to negotiate promotional allowances, schedule events, and evaluate promotion performance.?ÿMinimize Mohamed Naser Al ? Hajery & Sons Food Brands sales return and short expiry goods by working with the Food Sales Team and planning Promotions for overstocked and near expiry items and avoiding overstocking the points of sales.?ÿIdentify, evaluate and bring to market new products under the respective Food Brands that meet the needs of the Sales Channels standards and Mohamed Naser Al ? Hajery & Sons business objectives.?ÿEnsure achievement of going in gross (GIG) margin rate targets by Food Brands as per Mohamed Naser Al ? Hajery & Sons budget requirements.?ÿCollaborate with operations to interpret financial and operational performance to identify business risks and opportunities and ensure margin targets by Food Brand are achieved.?ÿMaintain comprehensive knowledge of and ensure compliance with relevant regulatory rules and standards.

• Integrate processes and systems to optimize accuracy, efficiency, inventory productivity, space utilization, and profitability for the Mohamed Naser Al-Hajery & Sons Food Brands.
• Ensure all necessary tasks are conducted on a monthly basis to ensure Gross Profit Margins are met for each period and alignment of the same with Mohamed Naser Al ? Hajery & Sons business requirements.
• Develop and implement strategic marketing plans including advertising, in-store specials, promotional, and special buys.
• Perform Brand assessments on the respective Food Brands and implement necessary changes as outlined in the plan and use analysis to ensure bad performing SKUs are replaced.
• Ensure Brand plans are created once a year with the chosen Brand Partners, outlining strategies, and goals that meet the overall strategy of Mohamed Naser Al-Hajery & Sons and include the major financial performance goals including profitable sales, costing, pricing, and assortment.
• Set the initial sales, gross margin, and inventory forecasts used in developing the final operating budget for the respective Food Brand.
• Ensure plans in place to meet monthly budgets as outlined through retail management, Brand rebates, and markdown management, ensuring alignment of the same with Mohamed Naser Al ? Hajery & Sons business requirements.

?ÿEnsure development of merchandise plan and all business metrics within the Stores.?ÿCollaborate with Sales Channel partners to build andÿexecute an effective Brand Strategy, review schedules; analyse SKU rationalization data to identify Brand needs, and work with the Brands and to maintain an optimum product mix.?ÿCollaborate with both Hypermarket and COOP Space Planners to incorporate centrally planned product mix into planograms and merchandising planners.?ÿDevelop weekly and/or bi-weekly department merchandising plans.?ÿCollaborate with Mohamed Naser Al ? Hajery & Sons Purchasing, Operations, and Marketing teams to develop materials and communications that consistently deliver clear and efficient direction to all partners and Customers.?ÿPromote cooperative and mutually beneficial relationships with all stakeholders. Manage and execute the Mohamed Naser Al ? Hajery & Sons ideal in a positive, constructive manner to ensure rapid acceptance of new ways of doing business.?ÿProvide quick response to feedback and adjustment to programs,ÿas needed, to best serve customers and store operators.ÿPeople Management

• Work closely with the Division/ Department Heads to plan and advance the people agenda, analyses manpower plans, implications of decisions, and address issues to direct the priorities accordingly.
• Conduct annual employee performance appraisal of employees ensuring employee career development and motivation.
• Recommend salary adjustments, rewards and promotions based on employee performance.
• Carry out disciplinary meetings whenever deemed necessary.ÿ
• Ensure training needs of employees are identified and recommend relevant training initiatives that will assist in building a highly professional and knowledgeable workforce.

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