Brand Manager - FMCG

Job Description

Job PurposeResponsible to source, price, and market products to profitably grow the Category profit line, so as to effectively support the operations of the FMCG Departments while adhering to Mohamed Naser Al ? Hajery & Sons policies and procedures.Key Roles and ResponsibilitiesStrategyFormulation

• Oversee all aspects of the Mohamed Naser Al ? Hajery & Sons Brand Management. Develop strategies and execute plans that position Mohamed Naser Al ? Hajery & Sons with the Hypermarket and COOP Customers as a trusted and leading brand delivering exceptional value, great quality and convenience every day.
• Conduct long term business planning utilizing performance review, data analysis, customer and industry insights and market trends in partnership with Vendors/Regional partners.

Budget & Cost Control??Assist in the development of the FMCG Division?s budget and maintain approved budget to ensure all FMCG activities are within the assigned budget by setting the required targets and responsibilities.Policies and Procedures

• Assist in the development and ensure the implementation of the FMCG Department?s established policies and procedures and comply with Mohamed Naser Al ? Hajery & Sons other policies.
• Administer prompt, fair and consistent corrective action for all violations of company policies, rules and procedures.

Brand Management Activities

• Evaluate all Brand products and select the appropriate SKUs based on the following criteria: cost, terms, service level, time in transit (cost of interest and necessary inventory level), quality and Lead Times on a continual basis.
• Establish the appropriate Recommended Retail Prices (RRP) for the respective SKUs to attain the budgeted gross profit margins and meet the business requirements of Mohamed Naser Al ? Hajery & Sons.
• Collaborate with Hypermarket and COOP partners and Brands to establish and continuously evolve the Mohamed Naser Al ? Hajery & Sons Brand core item mix and seasonal product offerings.
• Oversee the Mohamed Naser Al ? Hajery & Sons respective Brand supply chain and distribution, including partnering with internal and external distribution partners, optimizing distribution, and leveraging costs to ensure consistent availability and pricing of all products.
• Implement daily/weekly cost management and retail changes when deemed necessary.
• Work with purchasing teams to coordinate Mohamed Naser Al ? Hajery & Sons Brand pricing in shared markets to ensure competitive retail pricing in all Trade Channels.
• Develop and execute Mohamed Naser Al ? Hajery & Sons promotional strategies while working with the Hypermarkets, COOPs and to negotiate promotional allowances, schedule events, and evaluate promotion performance.
• Minimize Mohamed Naser Al ? Hajery & Sons SKUs sales return and short expiry goods by working with the Sales Team and planning Promotions for overstocked and near expiry items and avoiding overstocking the points of sales.
• Identify, evaluate and bring to market new products under the respective Brands that meet the needs of the Sales Channels standards and Mohamed Naser Al ? Hajery & Sons business objectives.
• Ensure achievement of going in gross (GIG) margin rate targets by Brands as per Mohamed Naser Al ? Hajery & Sons budget requirements.
• Collaborate with operations to interpret financial and operational performance to identify business risks and opportunities and ensure margin targets by the Brand are achieved.
• Maintain comprehensive knowledge of and ensure compliance with relevant regulatory rules and standards.
• Integrate processes and systems to optimize accuracy, efficiency, inventory productivity, space utilization, and profitability for the Mohamed Naser Al-Hajery & Sons Brands.
• Ensure all necessary tasks are conducted on a monthly basis to ensure Gross Profit Margins are met for each period and alignment of the same with Mohamed Naser Al ? Hajery & Sons business requirements.
• Develop and implement strategic marketing plans including advertising, in-store specials, promotional, and special buys.
• Perform Brand assessments on the respective Brands and implement necessary changes as outlined in the plan and use analysis to ensure bad performing SKUs are replaced.
• Ensure Brand plans are created once a year with the chosen Brand Partners, outlining strategies, and goals that meet the overall strategy of Mohamed Naser Al-Hajery & Sons and include the major financial performance goals including profitable sales, costing, pricing, and assortment.
• Set the initial sales, gross margin, and inventory forecasts used in developing the final operating budget for the respective Brands.
• Ensure plans in place to meet monthly budgets as outlined through retail management, Brand rebates, and markdown management, ensuring alignment of the same with Mohamed Naser Al ? Hajery & Sons business requirements.
• Ensure development of merchandise plan and all business metrics within the Stores.

Job RequirementsEducational Qualification

• Bachelor Degree in Business Administration or related field.
• Master?s in Business Administration would be an advantage.

Work Experience

• Minimum of 3-5 years of experience in the same or related field.
• Category Management experience in multi-unit and multi-geographic locations would be an advantage.
• Proven track record of success in purchasing, pricing, distribution and financial management.

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